

Marketing Automation for Med Spas: Turn More Leads into Paying Clients! (2025 Series: Part 3)
Feb 10, 2025
In a dynamic discussion, Lauren Nettles, a lead digital marketing specialist at Med Spa Magic Marketing, dives into the world of marketing automation tailored for med spas. She reveals how to automate lead nurturing to drastically increase bookings and reduce no-shows. Listeners learn about effective follow-up tactics, the power of personalized SMS strategies, and the vital role of social proof in building trust with potential clients. Lauren emphasizes the importance of consistent engagement to turn indecision into affirmative bookings.
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Automate Lead Nurturing
- Automate lead nurturing to maximize booking chances and minimize staff strain.
- Use marketing automation to handle the 80% of leads from platforms like Facebook and Instagram that won't convert on their own.
Impact of Conversion Rate
- Increasing booking conversion rates from 10% to 20% can drastically improve ROI.
- For a $100,000 annual ad spend, this could mean 500 more patients and substantial revenue growth.
Follow-Up Strategy
- Follow up with leads immediately using automation, ideally around 10 times in the first three weeks.
- Implement two-way text messaging in your automation sequence for optimal engagement.