Med Spa Success Strategies PR & Influencer Marketing for Med Spas - Interview with Reena Goodwin
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Sep 10, 2024 Reena Goodwin, founder of FACTEUR PR and realfluence, brings her decade of experience working with top beauty brands to discuss PR and influencer marketing strategies for med spas. She emphasizes the importance of media relations in building trust and credibility. Authentic interactions with journalists can enhance visibility and boost local marketing efforts. Reena also highlights the synergy between PR and marketing, showcasing how effective media strategies can improve customer acquisition and retention.
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Initial Outreach to Media
- Research journalists' work before pitching to ensure relevance and targeted messaging.
- Offer value and build rapport by positioning yourself as a resource for future stories.
Leveraging National Media Locally
- Leverage national media features to secure local coverage by offering a local angle on trending national stories.
- Position yourself as a local expert, focusing on your expertise rather than services or promotions.
Hyperlocal Media Engagement
- Carefully consider your target audience before pursuing hyperlocal publications.
- Paid placements or event sponsorships might offer better ROI than pitching stories due to limited resources.