Med Spa Success Strategies

In this engaging discussion, Jake Laban, co-founder and CFO of Skin by Lovely, shares his vast expertise from over 20 years in the medical aesthetics industry. He dives into the pivotal role of Botox and Juvederm in transforming the market and discusses how effective rewards programs like Alle have shaped customer loyalty. Jake recounts the founding story of Skin by Lovely, emphasizing strategic marketing amidst challenges. He also offers insights on boosting client retention and navigating growth hurdles, making it a must-listen for aspiring med spa owners.

Sara Shikhman, a healthcare lawyer turned entrepreneur, shares her journey in the med spa industry. Topics include strategic business positioning, effective communication, maximizing marketing strategies, and the value of outsourcing customer service. Learn tips for growing and managing a successful med spa from an industry expert.

Mary Beth Hagen, founder of TITAN Aesthetic, shares her journey in the aesthetics industry, highlighting her experience with BOTOX® and the founding of her recruiting agency. She emphasizes the importance of hiring and retaining skilled injectors in a post-COVID world, advocating for innovative training and retention strategies. The discussion addresses the impact of social media on industry perceptions and stresses the need for authenticity. Hagen also outlines the structured approach to fostering a supportive culture for injectors, ensuring patient care and business success.