
The Dentalpreneur Podcast w/ Dr. Mark Costes
The goal of this podcast is to assemble the greatest minds of the dental profession and to pass on their most valuable and succinct lessons, in order to help you to achieve your full potential in practice and in life. Let's face it. Dentistry can be a frustrating and isolating profession... but you don't have to be an island anymore.
It's possible to become more profitable, less stressed and more fulfilled in your career and it's our mission is to help you get there.
For a whole host of free practice building tips and resources, visit our website at TrueDentalSuccess.com
Latest episodes

Mar 11, 2025 • 41min
2200: Escaping Burnout and Elevating Your Practice
On today's episode, Dr. Mark Costes takes us to the breathtaking shores of Nicaragua for an exclusive look at the Elevation Association retreat. Joined by Dr. Jared Hill and Dr. Dan Nelson, the founders of this unique mastermind group, dive into the mission behind Elevation Association—helping dentists lead with intention, design their ideal lives, and build lasting legacies. Dr. Costes, Dr. Hill, and Dr. Nelson also discuss the power of stepping away from daily practice life to gain clarity, the importance of knowing your numbers, and how to combat burnout by redefining success. Plus, they share the incredible work they're doing with the Dental Legacy Foundation, creating sustainable dental clinics in underserved communities. Tune in for a deep dive into leadership, adventure, and making an impact far beyond the dental chair. EPISODE RESOURCES https://www.elevationassociation.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Mar 10, 2025 • 55min
2199: We Want Outcomes
On today’s episode, Jake Conway, a longtime friend of the Dental Success Institute, dives deep into the challenges of goal-setting in dental practices. He breaks down why arbitrary, unrealistic, or narrow goals can hold doctors back—and how shifting focus to systems and outcomes can create lasting success. Jake introduces his 4D Method for setting intentional practice and life goals, emphasizes the importance of awareness in financial stress stages, and provides tactical strategies to optimize hygiene, associates, and overhead. He also explores the power of agreements vs. expectations and how engaging the team in decision-making fosters accountability and ownership. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Mar 7, 2025 • 44min
2198: Engineering Mindset to Dental Marketing Success
On today’s episode, Dr. Mark Costes sits down with Ardi Safi, the visionary founder of DDS Marketing, to discuss his fascinating journey from competitive tennis and structural engineering to becoming a leader in dental marketing. Ardi shares how his analytical mindset and immigrant work ethic helped him carve a niche in the dental industry, offering data-driven marketing strategies that drive real results. Ardi dives into the role of AI in tracking patient conversion, key KPIs for marketing success, and the importance of organic content for brand building. Plus, they preview the upcoming DDS Marketing Event in Miami this May, focused on full-arch dentistry profitability. Check out the full episode on the Dentalpreneur Podcast for all the insights and actionable takeaways! EPISODE RESOURCES ddsmarketing.io https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Mar 6, 2025 • 43min
2197: Building a Legacy That Outlives You Part 2
On today’s episode, Dr. Mark Costes takes the stage at the Elevation Association conference to discuss the true meaning of legacy. Sharing his journey from building and selling multiple dental practices to founding Smile Outreach International, Dr. Costes highlights the importance of sustainable impact. He walks the audience through the Four Futures framework—mind, meaning, muscle, and money—offering a practical way to measure personal and professional fulfillment. From personal anecdotes to an eye-opening eulogy exercise, this session challenges listeners to redefine success beyond financial gain. Plus, Dr. Costes shares insights on habit formation, overcoming setbacks, and the power of community-driven service. Check out the full episode on the Dentalpreneur Podcast for more inspiration and actionable takeaways! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Mar 5, 2025 • 30min
2196: Building a Legacy That Outlives You Part 1
On today’s episode, Dr. Mark Costes takes the stage at the Elevation Association conference to discuss the true meaning of legacy. Sharing his journey from building and selling multiple dental practices to founding Smile Outreach International, Dr. Costes highlights the importance of sustainable impact. He walks the audience through the Four Futures framework—mind, meaning, muscle, and money—offering a practical way to measure personal and professional fulfillment. From personal anecdotes to an eye-opening eulogy exercise, this session challenges listeners to redefine success beyond financial gain. Plus, Dr. Costes shares insights on habit formation, overcoming setbacks, and the power of community-driven service. Check out the full episode on the Dentalpreneur Podcast for more inspiration and actionable takeaways! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Mar 4, 2025 • 34min
2195: Infinite Banking Demystified for Business Owners Pt. 2
In this Part 2 episode, Dr. Mark Costes and wealth strategist M.C. Laubscher continues their deep dive into infinite banking, wealth preservation, and legacy planning. M.C. shares how properly structured whole life insurance policies play a crucial role in protecting and growing generational wealth. They discuss Dave Ramsey’s critique of whole life insurance, the distinction between infinite banking and captive insurance, and the strategies that ultra-wealthy families like the Rockefellers use to create lasting wealth across generations. M.C. also outlines the "family office" model, emphasizing its importance for entrepreneurs and high-income individuals with significant exits or windfalls. EPISODE RESOURCES https://producerswealth.com/getwealthyforsure https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

4 snips
Mar 3, 2025 • 33min
2194: Infinite Banking Demystified for Business Owners Pt. 1
M.C. Laubscher, founder of Producers Wealth and expert in alternative wealth strategies, shares an intriguing perspective on financial management for business owners. He reveals his transition from South Africa's apartheid to the U.S. investment landscape, highlighting adaptability in strategies. The conversation dives into the significance of liquidity, the pitfalls of alternative investments, and the transformative concept of infinite banking. M.C. emphasizes how life insurance can be a powerful financial tool, setting the stage for future success.

Feb 28, 2025 • 31min
2193: KPI's, Profit and Cash Flow, Debt, and Growth Metrics Pt. 2
In today's episode, we continue with part two of Dr. Addison Killeen's presentation on mastering the financial metrics that drive practice growth. He explains the key differences between profit and loss statements, cash flow statements, and balance sheets—essential tools for any savvy business owner. Dr. Killeen also walks through strategies for managing and leveraging debt effectively, including when it’s smart to invest in expansion and how to calculate returns on your investments. From retirement plans and debt analysis to benchmarking growth metrics, this episode is packed with insights to help you build a stronger, more profitable practice. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

17 snips
Feb 27, 2025 • 35min
2192: KPI's, Profit and Cash Flow, Debt, and Growth Metrics Pt. 1
In today's episode, Dr. Addison Killeen dives into the critical building blocks of dental practice success. A seasoned practice owner, he kicks things off by sharing his journey from managing six dental offices to creating a thriving $6M+ single-location practice. Dr. Killeen explores the importance of key performance indicators (KPIs), including new patient flow, case acceptance rates, and hygiene production as essential metrics to track growth and profitability. You'll also hear insights on balancing attrition with new patients, improving reappointment strategies, and optimizing collections percentages. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Feb 26, 2025 • 37min
2191: Mastering Mind, Money, and Meaning in Dentistry
On today’s episode, Dr. Mark Costes shares his personal journey of perseverance, success, and the unexpected struggles that came with it. After 21 attempts to get into dental school, he finally made it—only to realize years later that financial success didn’t equal happiness. At 38, with six practices, a million in the bank, and a thriving career, he found himself stressed, unhealthy, and disconnected from his family. Mark breaks down the four quadrants of success—mind, meaning, muscle, and money—and why focusing on just one can leave you unfulfilled. He also shares the key strategies behind running a profitable, systemized practice, understanding overhead, and making informed financial decisions in dentistry. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast
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