The Dentalpreneur Podcast w/ Dr. Mark Costes 2378: Own the Narrative: Make Your Practice a Community Pillar
Nov 12, 2025
Dr. Cody Boals and Dr. Beau Sparkman, dental practice owners and coaches, dive into the power of storytelling and community-driven marketing. They discuss how to weave narratives that foster patient loyalty and transform practices into community pillars. With insights on creating emotional connections and defining core values, they share tactical strategies like organizing free dental days and nonprofit partnerships. The conversation is packed with actionable tips to empower teams and elevate brand reputation, ensuring dental practices stand out for all the right reasons.
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Rewrite Your Practice Narrative
- Practices often create negative narratives about patients and teams that become self-fulfilling.
- Rewriting that narrative intentionally helps you build a practice people want to join and visit.
See Setbacks As Story Beats
- Everyone is living a story and can reinterpret setbacks as steps toward a bigger purpose.
- Looking backward connects dots and reveals value in risks and reinvention.
A Denture Patient Became A Promoter
- Dr. Cody shared Dave's denture transformation that sparked word-of-mouth referrals.
- Dave's happiness and storytelling brought many new patients to the practice.
