The Dentalpreneur Podcast w/ Dr. Mark Costes 2381: What Makes or Breaks Associate Success in Your Practice
Nov 17, 2025
Dr. Paul Goodman, aka Dr. Nacho, is a dental entrepreneur and the founder of Dental Nachos. He and Dr. Mark Costes dive into the challenges of recruiting the right associates in dentistry. They emphasize the importance of in-person events and human connection over profits. Dr. Goodman shares insights on crafting appealing job ads, creating meaningful pay packages, and the necessity of communication training for new associates. They also discuss strategies for reducing turnover and the importance of building a supportive practice culture.
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Old Phones, New Value Of In-Person Events
- Paul Goodman recalled early phones and how in-person connection mattered before social media.
- He used that to highlight the value of meeting people face-to-face at events like Boostcamp.
Foundation Before Business Growth
- Mark Costes prioritizes mindset, health, and relationships before business growth as foundational for sustainable success.
- He argues building a thriving practice is a by-product of personal stability, not the other way around.
Sharpen Communication By Daily Practice
- Treat everyday patient and team interactions as public-speaking practice to sharpen communication skills.
- Use short, focused presentations and one-on-ones to inspire rather than overload with minutiae.