On today's episode, Dr. Mark Costes reconnects with the always insightful Dr. Paul Goodman (aka Dr. Nacho) for a fun and candid conversation that covers everything from the power of in-person events to the often overlooked art of recruiting rockstar associates. The two reflect on the recent SuperDentist Boostcamp in Philadelphia, sharing their takeaways on leadership, personal growth, and the need to prioritize human connection over pure profit. They also tackle one of the most common struggles in private practice: why so many dentists fail to attract the right associate. Spoiler: it's not the market—it's your job ad. Dr. Goodman offers real-world examples of high-performing associates, why $600-a-day offers don't cut it anymore, and what it takes to build a team of loyal, productive clinicians. If you're serious about growth, building systems, and leading with empathy, this one is a must-listen.
Be sure to check out the full episode from the Dentalpreneur Podcast!
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