Dr. Paul Goodman

Dr. Paul Goodman, aka Dr. Nacho, is a dental entrepreneur and the founder of Dental Nachos. He and Dr. Mark Costes dive into the challenges of recruiting the right associates in dentistry. They emphasize the importance of in-person events and human connection over profits. Dr. Goodman shares insights on crafting appealing job ads, creating meaningful pay packages, and the necessity of communication training for new associates. They also discuss strategies for reducing turnover and the importance of building a supportive practice culture.