The Dentalpreneur Podcast w/ Dr. Mark Costes 2374: Brand Over Everything
Nov 6, 2025
Joshua Scott, Founder and CEO of Studio 88, a leading healthcare marketing agency, shares his insights on the power of story-driven creativity in dental marketing. He discusses how his agency grew from a small side hustle to servicing over 500 practices. Joshua emphasizes the importance of connection and trust in branding, illustrating how storytelling engages patients far more effectively than statistics. He also provides practical tips on leveraging social media and performance marketing for predictable growth in an evolving digital landscape.
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Stories Multiply Marketing Impact
- People remember stories 22x more than facts, so storytelling multiplies marketing impact.
- Design and narrative build trust before patients ever step into your practice.
Design Your Brand To Attract Ideal Patients
- Do build a distinctive brand that reflects how people talk about and feel about your practice.
- Use voice, logo, and visual identity to attract ideal patients, not just any patients.
Startup Practice Grew Through A Viral Launch
- Dr. Ashley Hovez launched a brand-forward practice and later expanded to a second location using design-driven storytelling.
- Her launch video went viral and created a community called The Making of a Dental Startup.