The Dentalpreneur Podcast w/ Dr. Mark Costes

2372: Inside the Mind of a SaaS Founder Changing the Game in Dentistry

Nov 4, 2025
Jordon Comstock, the innovative Founder and CEO of BoomCloud, shares insights on transforming dental practices with recurring revenue through membership plans. He unpacks his decade-long journey in the SaaS space and discusses groundbreaking AI tools that enhance marketing strategies. From creating AI-driven patient marketplaces to streamlining content generation, Jordon explains how practices can optimize operations and attract uninsured patients. His perspective blends entrepreneurship with technology, resulting in a fascinating dialogue about the future of dentistry.
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ANECDOTE

Asset-First Real Estate Strategy

  • Jordon Comstock shared buying property in Hawaii as an investment-first strategy before personal vacation use.
  • He plans to buy multiple rentals then a family vacation home to build asset layers.
INSIGHT

Scale Traffic With AI + Human Review

  • BoomCloud uses AI-driven SEO to publish massive volumes of content and scale inbound traffic.
  • They produced roughly 400 SEO articles a month and 10X'd traffic through AI plus human review.
ADVICE

Use AI For Low-Cost Video Ads

  • Use AI video tools like Google's VO3 or Sora2 to cheaply create and test video ads.
  • Leverage AI so small teams can produce more content and reduce marketing headcount.
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