Marketecture: Get Smart. Fast.

Brian Quinn, President and GM of AppsFlyer, dives deep into the world of mobile measurement and attribution. He shares insights on the challenges posed by Apple’s App Tracking Transparency and how it reshapes data management. The conversation highlights conflicts of interest in app measurement, especially with recent acquisitions like AppLovin's purchase of Adjust. Quinn also discusses the ripple effects of strategic acquisitions in the digital advertising space and the evolving role of AI in enhancing brand interactions.

In this engaging conversation, Guy Titanovich, CEO of Cheq.ai, dives into the world of cybersecurity for marketers. He discusses the critical challenges posed by bot-driven fraud and how his platform protects ad spend by distinguishing real users from bots. Titanovich highlights the risks associated with AI and third-party marketing tools, stressing the need for robust defenses. He also shares insights on pricing models tailored for businesses of all sizes, even offering savings for Shopify merchants, making anti-fraud solutions accessible for all.

Ilya Pozin, Founder and CEO of Telly and co-founder of Pluto TV, discusses his groundbreaking approach to television by offering free, ad-supported TVs. He reveals how Telly manages to monetize ads while providing a high-quality viewing experience. The conversation dives into the innovative business models fueling this free TV revolution, challenges in the ad tech industry, and the impact of recent elections on advertising trends. Get ready to rethink how you watch TV and the future of media consumption!

Ross Benes, a senior analyst at eMarketer and author, dives deep into the world of advertising metrics and insights. He shares fascinating stats about digital advertising, revealing how transparency and new metrics are reshaping the industry. The conversation takes a wild turn as he discusses the unexpected cultural impact of Juggalos and the Insane Clown Posse. Benes also explores the evolving retail media landscape and the growing influence of AI, making it a blend of data and pop culture that keeps listeners engaged.

Krzysztof Franaszek, founder of Adalytics and a pioneer in uncovering ad-supported child sexual abuse material, discusses his groundbreaking yet controversial methods in digital advertising. He reveals alarming findings about unsafe ad placements that can endanger vulnerable communities. The conversation touches on the urgent need for transparency and accountability in the ad tech industry. Franaszek candidly shares his experience navigating government investigations and the complexities of ensuring brand safety in an increasingly perilous online landscape.

Ron Jacobson, CEO of Rockerbox, shares expert insights on Media Mix Modeling and its adoption by giants like Google and Meta. He dives into the complexities of advertising measurement and discusses the critical need for systematic analytics approaches. Additionally, the conversation highlights recent massive funding rounds in ad tech, particularly StackAdapt's impressive $235 million boost and its implications for the industry. The podcast also touches on the evolving challenges in digital advertising and retail media.

Nathan Lindberg, Head of Brand Partnerships at Overwolf, dives into the world of PC gaming enhancements. He discusses how Overwolf empowers over 187,000 creators through its app store, offering real-time tools that elevate gameplay. The conversation shifts to innovative advertising strategies, emphasizing the balance between endemic and non-endemic marketing. Lindberg also touches on issues like user engagement and the importance of community in gaming, likening Overwolf's values to a wolf's sense of unity and defense.

Brett Wilson, founder of TubeMogul and Swift.vc, dives into the opportunities within AI-enabled advertising. He shares his journey from ad tech to venture capital amid economic challenges. They discuss the transformative impact of AI in marketing, touching on tools like ChatGPT and the shifting landscape of investment in early-stage AI startups. Additionally, Brett highlights the implications of emerging technologies on traditional ad measurement practices and the need for enhanced data privacy legislation.

James O'Connor, the dynamic Founder and CEO of AdBridge, dives into the future of native advertising. He shares how his startup is revolutionizing the ad space by blending content with brand messaging for improved memorability. The conversation highlights their unique approach called "The Bridge," which ensures ads integrate seamlessly into articles. O'Connor also discusses the importance of contextual relevance and innovative business models that could shape the industry, making for a fascinating look at the future of advertising.

Paige Bilins, SVP of product for Magnite, shares her insights on the exhilarating future of Connected TV (CTV) during her visit to CES. She dives into the evolution of live streaming and the emergence of pause ads, revealing how they could transform viewer engagement. The conversation also touches on sports streaming's critical role and the complexities of data ownership in CTV. Lastly, they discuss the intersection of tech, politics, and regulation, particularly the implications of TikTok's turbulence and its effect on the advertising landscape.