Explore RampUp insights with LiveRamp CPO and former Habu CEO. Discover new data collaboration platform and clean room benefits. Dive into ad tech innovations and industry disruptions. Uncover Wawa convenience store chain appeal and debates on government tracking.

Michael Cassidy is the CEO of M3, bringing non-endemic advertising dollars to retailers. Think travel brands on suitcase stores. Also we dish on the Undertone early days.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Driscoll from Rill Data discusses the impact of ad tech on technology innovation. They explore the success of Snowflake, MongoDB, and Apache Druid. The complexities of presenting IP history and the latest news of the week are also highlighted. Additionally, the potential acquisition of Vizio by Walmart and the significance of Visio and Walmart's private label smart TV powered by Roku are discussed.

Alex Cone from Google discusses the privacy sandbox, CMA's criticisms, and future plans. They talk about the timeline and development of the privacy sandbox, its aim and progress, and concerns about Google's control over advertising. They also touch on recent earnings reports, retail media, a new sports streaming co-op, and Apple's VR/AR device.

Jon Roberts it the Chief Innovation Officer for Dotdash Meredith, "America's largest digital and print publisher." He bucks the trends in the industry with intense focus on user experience.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Spotify's VP of Product discusses the growth of their ads business and the global expansion of advertising offerings. They highlight the integration of technology in podcast advertising and future plans to enhance targeting capabilities and creative ad production using AI.

Lauren Wetzel, COO of InfoSum, talks about clean room technology and the challenges they face. The podcast also discusses the recent exit of competitor Habu, the future of Sports Illustrated, and early results of UID and deterministic ID tests in advertising. They also explore alternative IDs and the frustrations with some publishers' reluctance to change.

Matt Prohaska, industry practitioner, talks about supporting the news business, the Habu acquisition, LG ads follow-up, and Jeff Green's stand against the sandbox adoption.

In this podcast, the hosts share their CES experiences, discuss the impact of AI in the ad tech industry, talk about controversies surrounding Arena Group and LG Ads, explore Amazon Video's aggressive approach and subscriber base, delve into video ad tech and pricing strategies, and express hope for a well-known businessman's political involvement.

Bill Wise, CEO of Mediaocean, discusses the company's merger, the evolution of ad infrastructure, investment strategy and the era of cookieless browsing, the industry's lack of preparedness, and various topics in ad tech and the advertising industry. He also explores the impact of deep intent on businesses, highlighting concerns about blocked deals and M&A.