Marketecture: Get Smart. Fast.

Gary Mittman, CEO of KERV.ai and an expert in AI-driven video analysis, dives into the transformative power of AI in contextual and shoppable ads. He shares how KERV.ai identifies key moments in video content for targeted ad placements, collaborating with major brands like Disney and Warner Brothers. The discussion highlights challenges in data transparency for publishers, the shift towards programmatic advertising, and innovative strategies that set KERV.ai apart from industry giants. This insight is a must-listen for anyone interested in the future of digital advertising!

Chris Kane, an ad tech expert known for his insights into bid stream signals, joins Mike O'Sullivan, who provides a buy-side perspective on the same topic. They engage in a lively debate covering critical issues like ad verification and the integrity of bid requests. The conversation also highlights the complexities of bot traffic in digital ads and the ongoing war over DSP fees. With dynamic viewpoints, they tackle trust, transparency, and the evolving landscape of ad tech, offering listeners an engaging look into industry challenges and innovations.

Explore the intricate dynamics of modern branding as industry experts tackle marketing complexities. Discover how to balance multiple brands while engaging with younger consumers authentically. Dive into the importance of aligning internal perceptions with external feedback to meet expectations. Get insights on collaborative strategies using data-driven approaches and surprising culinary metaphors. Finally, reflect on personal career journeys in marketing and sports, emphasizing meaningful consumer connections.

Sean Black, SVP and GM of North America for DailyMotion, tackles the pervasive myths surrounding the Connected TV (CTV) market. He emphasizes the importance of critical thinking in media strategies to better understand viewer engagement. The discussion shifts to leveraging AI for creating nuanced consumer profiles and enhancing interactivity in digital advertising. He highlights the value of actionable data in audience dynamics and advocates for personalized strategies in the evolving landscape of video advertising.

Brian Wieser, an advertising forecaster and consultant at Madison and Wall, joins the hosts to unravel the complex landscape of ad forecasts facing significant downward revisions. They discuss the chilling effect of geopolitical tensions and economic uncertainties on advertising budgets, particularly in the pharma sector. Wieser shares insights on how AI is transforming media buying and the rise of YouTube's dynamic ads. The future of ad strategies and the looming challenges of relaxed banking regulations are also explored with a pinch of humor.

Join Bill Wise, CEO of Mediaocean, and Grant Parker, President of Innovid, as they delve into the transformative merger of Flashtalking and Innovid. They discuss how AI is reshaping ad tech, emphasizing campaign automation and supply path optimization. The duo highlights the importance of transparency and brand safety for advertisers in a competitive landscape dominated by Google. Their innovative Harmony initiative aims to enhance ad performance across various channels, showcasing their commitment to scalable, neutral solutions for enterprise advertisers.

Brian O'Kelley, CEO of Scope3 and expert in carbon measurement in ad tech, discusses groundbreaking developments at his company. He dives into the transition towards AI-driven algorithms and data verification in advertising. The conversation highlights innovative brand safety solutions, the necessity of human oversight in AI, and the challenges faced by startups. O'Kelley also explores the future of custom algorithms in programmatic advertising and the evolving landscape shaped by economic shifts and consumer behaviors.

Peter Cunha, Managing Director of Signal at Sovrn, discusses innovative tools for publishers to optimize ad performance. He explains how Signal enhances value through attention metrics, dynamic pricing, and eliminates revenue sharing, making it purely performance-driven. Peter also tackles the challenges of industry adoption and highlights the lack of data transparency from major platforms like Google and Amazon. With a focus on simplifying implementation, he shares insights on the importance of data enrichment in monetizing ad inventory effectively.

Kate O’Loughlin, CEO of SuperAwesome, discusses the complexities of marketing to children in the digital age. She emphasizes the importance of creating safe and engaging advertising for kids amidst growing online safety regulations like COPPA 2.0. The conversation dives into the preferences of Generation Alpha, showcasing their creative media habits and digital interactions. Kate also touches on the impact of AI in advertising and the evolving landscape of corporate governance in the sector, alongside insights into the dynamic creator economy on platforms like Roblox.

The interview with Alex Persky-Stern, CEO of Waymark, explores the company's AI-powered video production platform, which simplifies ad creation for media companies and advertisers. Waymark automates video generation by pulling assets from business websites, leveraging AI to create motion graphics, voiceovers, and scripting, while integrating with Shutterstock for additional content. The platform primarily serves TV, streaming, and ad tech industries, enabling efficient video ad creation for mid-market and local advertisers. Persky-Stern highlights Waymark’s shift towards automated, large-scale video generation and its expansion into ad tech. The company follows a SaaS-based pricing model and sees platforms, not advertisers, as the key stakeholders in AI-powered ad creation. Addressing concerns about AI limitations, he emphasizes Waymark’s focus on real business assets rather than purely AI-generated visuals. Looking ahead, he foresees the rise of automated, data-optimized video content as a major industry shift. Learn more about your ad choices. Visit megaphone.fm/adchoices