Marketecture: Get Smart. Fast.

Brian O'Kelley, CEO of Scope3 and expert in carbon measurement in ad tech, discusses groundbreaking developments at his company. He dives into the transition towards AI-driven algorithms and data verification in advertising. The conversation highlights innovative brand safety solutions, the necessity of human oversight in AI, and the challenges faced by startups. O'Kelley also explores the future of custom algorithms in programmatic advertising and the evolving landscape shaped by economic shifts and consumer behaviors.

Peter Cunha, Managing Director of Signal at Sovrn, discusses innovative tools for publishers to optimize ad performance. He explains how Signal enhances value through attention metrics, dynamic pricing, and eliminates revenue sharing, making it purely performance-driven. Peter also tackles the challenges of industry adoption and highlights the lack of data transparency from major platforms like Google and Amazon. With a focus on simplifying implementation, he shares insights on the importance of data enrichment in monetizing ad inventory effectively.

Kate O’Loughlin, CEO of SuperAwesome, discusses the complexities of marketing to children in the digital age. She emphasizes the importance of creating safe and engaging advertising for kids amidst growing online safety regulations like COPPA 2.0. The conversation dives into the preferences of Generation Alpha, showcasing their creative media habits and digital interactions. Kate also touches on the impact of AI in advertising and the evolving landscape of corporate governance in the sector, alongside insights into the dynamic creator economy on platforms like Roblox.

The interview with Alex Persky-Stern, CEO of Waymark, explores the company's AI-powered video production platform, which simplifies ad creation for media companies and advertisers. Waymark automates video generation by pulling assets from business websites, leveraging AI to create motion graphics, voiceovers, and scripting, while integrating with Shutterstock for additional content. The platform primarily serves TV, streaming, and ad tech industries, enabling efficient video ad creation for mid-market and local advertisers. Persky-Stern highlights Waymark’s shift towards automated, large-scale video generation and its expansion into ad tech. The company follows a SaaS-based pricing model and sees platforms, not advertisers, as the key stakeholders in AI-powered ad creation. Addressing concerns about AI limitations, he emphasizes Waymark’s focus on real business assets rather than purely AI-generated visuals. Looking ahead, he foresees the rise of automated, data-optimized video content as a major industry shift. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Quinn, President and GM of AppsFlyer, dives deep into the world of mobile measurement and attribution. He shares insights on the challenges posed by Apple’s App Tracking Transparency and how it reshapes data management. The conversation highlights conflicts of interest in app measurement, especially with recent acquisitions like AppLovin's purchase of Adjust. Quinn also discusses the ripple effects of strategic acquisitions in the digital advertising space and the evolving role of AI in enhancing brand interactions.

In this engaging conversation, Guy Titanovich, CEO of Cheq.ai, dives into the world of cybersecurity for marketers. He discusses the critical challenges posed by bot-driven fraud and how his platform protects ad spend by distinguishing real users from bots. Titanovich highlights the risks associated with AI and third-party marketing tools, stressing the need for robust defenses. He also shares insights on pricing models tailored for businesses of all sizes, even offering savings for Shopify merchants, making anti-fraud solutions accessible for all.

Ilya Pozin, Founder and CEO of Telly and co-founder of Pluto TV, discusses his groundbreaking approach to television by offering free, ad-supported TVs. He reveals how Telly manages to monetize ads while providing a high-quality viewing experience. The conversation dives into the innovative business models fueling this free TV revolution, challenges in the ad tech industry, and the impact of recent elections on advertising trends. Get ready to rethink how you watch TV and the future of media consumption!

Ross Benes, a senior analyst at eMarketer and author, dives deep into the world of advertising metrics and insights. He shares fascinating stats about digital advertising, revealing how transparency and new metrics are reshaping the industry. The conversation takes a wild turn as he discusses the unexpected cultural impact of Juggalos and the Insane Clown Posse. Benes also explores the evolving retail media landscape and the growing influence of AI, making it a blend of data and pop culture that keeps listeners engaged.

Krzysztof Franaszek, founder of Adalytics and a pioneer in uncovering ad-supported child sexual abuse material, discusses his groundbreaking yet controversial methods in digital advertising. He reveals alarming findings about unsafe ad placements that can endanger vulnerable communities. The conversation touches on the urgent need for transparency and accountability in the ad tech industry. Franaszek candidly shares his experience navigating government investigations and the complexities of ensuring brand safety in an increasingly perilous online landscape.

Ron Jacobson, CEO of Rockerbox, shares expert insights on Media Mix Modeling and its adoption by giants like Google and Meta. He dives into the complexities of advertising measurement and discusses the critical need for systematic analytics approaches. Additionally, the conversation highlights recent massive funding rounds in ad tech, particularly StackAdapt's impressive $235 million boost and its implications for the industry. The podcast also touches on the evolving challenges in digital advertising and retail media.