Marketecture: Get Smart. Fast.

Marc Guldimann, CEO of Adelaide, shares his expertise on attention measurement metrics and their vital role in modern advertising. He discusses how attention metrics are evolving into market currency and the shift from basic viewability to more advanced measures like gaze duration. The conversation also tackles the challenges of transparency in measurement and the unexpected consequences of optimizing for attention. Guldimann highlights innovative approaches like eye-tracking data and critiques outdated industry practices while examining the future of advertising technology.

Ari interviews Shailley Singh the COO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com)For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Paquette, CEO of DeepIntent, delves into the transformative world of programmatic advertising in healthcare. He discusses the delicate balance of leveraging healthcare data while adhering to privacy rules. The conversation highlights the rise of Connected TV and its impact on advertising strategies. Additionally, Paquette shares insights on the competitive landscape and recent investments in AI, along with innovative approaches for small and medium-sized businesses navigating the digital advertising space.

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with the Privacy Sandbox and how they are approaching the cookieless future as a retargeting company.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Randall Rothenberg, CEO Emeritus of the IAB, shares his extensive knowledge on the digital advertising industry's evolution. He discusses pivotal moments like Google's acquisition of DoubleClick and the ongoing debates around privacy regulations. Rothenberg also addresses the complexities of corporate interests in policymaking, alongside the challenges traditional media faces against tech giants. Plus, he highlights Spotify's transformation into a multimedia powerhouse and the rise of retail media networks that are reshaping advertising strategies today.

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) about their expansion into mid- and large-sized agencies from their traditional position with smaller clients.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dave Otten, CEO of JW Player, dives into the exciting merger with Kinetic and its implications for the future of video technology. He shares insights on the evolving landscape of video streaming and ad monetization, emphasizing strategic partnerships and the importance of a solid commercial strategy. Otten also discusses lessons from early-stage investments, highlighting the significance of timing for strategic hires. Additionally, he offers a glimpse into the challenges and innovations in digital advertising, including the role of AI in enhancing productivity.

We took advantage of Advertising Week by conducting a number of in-person interviews. We kicked off the week Vasuta Agarwal, the Chief Business Officer of Inmobi and Charles Manning, the CEO/President of Kochava. We talk about the current state of in-app advertising, as well as how brands are looking at the opportunities outside of the walled gardens.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Tomassette, Director of Amazon DSP, and Neil Richter, Director of Advertising Science and Engineering at Amazon, share their insights into the evolving landscape of programmatic advertising. They discuss innovative advancements in Amazon's DSP, including the integration of AI and machine learning for goal-based bidding. The pair examine how algorithms can optimize campaigns and how genuine partnerships enhance transparency in digital marketing. They also reflect on recent industry mergers and the future of consumer interactions in advertising.

This is our inaugural episode of the latest podcast from Marketecture, The Monopoly Report. Hosts Ari Paparo and Alan Chapell will be interviewing legal, policy, and business experts about the ongoing antitrust cases against the advertising giants.Subscribe to the Monopoly Report podcast for more.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices