Marketecture: Get Smart. Fast. Episode 129: Justin Evans on “The Little Book of Data”
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Jul 3, 2025 
Justin Evans, Head of Innovation and Insights at Samsung Ads and author of The Little Book of Data, dives into the importance of data concepts across various industries. He emphasizes that clear thinking often trumps technical expertise in data interpretation. The discussion includes the 'data superpowers' that enhance understanding in fields like advertising and healthcare. Evans also shares insights from his writing journey and innovative marketing strategies, all while spicing things up with humor about pets during fireworks!
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Why Justin Wrote the Book
- Justin Evans wrote the book after seeing a traditional business pivot to data-centric work and noticing some professionals struggling.
- He also illustrated concepts across industries, including medicine, to show data's applicability beyond ad tech.
Data as a Superpower
- Data provides a superpower akin to Prometheus's fire, giving us omniscience.
- It allows us to see and know things from far-flung parts of existence, like combining retailer data or global climate stations.
Cancer Research Mirrors Marketing Data
- A biotech executive linked genomic mutations to cancer treatment, shifting medicine from organ-based to genomic-based approaches.
- Justin draws a parallel to appending data in customer databases, connecting cancer research to direct marketing.
