Justin Evans

Justin Evans, Head of Innovation and Insights at Samsung Ads and author of The Little Book of Data, dives into the importance of data concepts across various industries. He emphasizes that clear thinking often trumps technical expertise in data interpretation. The discussion includes the 'data superpowers' that enhance understanding in fields like advertising and healthcare. Evans also shares insights from his writing journey and innovative marketing strategies, all while spicing things up with humor about pets during fireworks!