Justin Evans

Justin Evans, Head of Innovation and Insights at Samsung Ads and author of The Little Book of Data, dives into the importance of data concepts across various industries. He emphasizes that clear thinking often trumps technical expertise in data interpretation. The discussion includes the 'data superpowers' that enhance understanding in fields like advertising and healthcare. Evans also shares insights from his writing journey and innovative marketing strategies, all while spicing things up with humor about pets during fireworks!

Justin Evans, an accomplished executive with experience at Microsoft, NBCUniversal, and Paramount, discusses the strategic power of data as a leadership tool. He emphasizes the importance of integrating data into decision-making without needing to be a data scientist. Evans shares innovative stories, such as using data to combat senior loneliness and unlocking growth through unused operational data. He advocates for a mindset shift, urging leaders to embrace data for purpose-driven impact, highlighting its role in shaping a more informed and innovative organizational culture.

In this engaging conversation, Justin Evans, a data professional with nearly two decades in media and advertising, shares insights from his book, The Little Book of Data. He reveals the 'four layers of data denial' and discusses the essential traits of a data person, like curiosity and ethics. Justin highlights the importance of storytelling in data, using real-life examples from Nielsen and Samsung to illustrate how effective visualizations can solve problems. This exchange inspires listeners to embrace data literacy and transforms how they engage with information.