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Episode 129: Justin Evans on “The Little Book of Data”

Marketecture: Get Smart. Fast.

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Harnessing Data Superpowers

In this chapter, the speaker reflects on their book-writing journey influenced by their experiences at Comcast, emphasizing the shift to a data-centric business approach. They explore four major 'data superpowers' that enhance our understanding and capabilities across various industries, sharing insights from advertising to healthcare. The chapter highlights the accessibility of data concepts through relatable storytelling, underscoring the importance of clear communication and confidence in engaging with data, regardless of one's technical background.

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