Marketecture: Get Smart. Fast. Tercept: Data infrastructure specialist for ad tech
Jan 6, 2025
Gwarav Chindler, Founder and CEO of Tercept, shares his journey in revolutionizing data infrastructure for ad tech and media companies. He discusses the challenges these businesses face with data handling and highlights Tercept's flexible solutions for various technical levels. Gwarav elaborates on the importance of role-based access and a unique pricing model linked to data usage. He also navigates the competitive landscape, likening Tercept's versatility to an octopus, effectively showcasing its role in addressing complex market challenges.
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Gaurav's Background and Vizuri
- Gaurav Chindler, Tercept's CEO, shares his background in ad tech, including founding Vizuri in 2007.
- Vizuri was a pioneer in Asia, integrating with Google Ad Exchange and Facebook Exchange (FBX) early on.
Tercept's Core Offering
- Tercept helps ad tech and media companies collect, process, and visualize data related to monetization and marketing.
- This addresses the common struggle with substandard data infrastructure in these industries.
Logs to Dashboard
- Tercept helps transform raw log files into visualized dashboards within days.
- They manage the entire pipeline, from S3 buckets to BI tools, offering a full-stack solution.