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Marketecture: Get Smart. Fast.
Tercept: Data infrastructure specialist for ad tech
Jan 6, 2025
Gwarav Chindler, Founder and CEO of Tercept, shares his journey in revolutionizing data infrastructure for ad tech and media companies. He discusses the challenges these businesses face with data handling and highlights Tercept's flexible solutions for various technical levels. Gwarav elaborates on the importance of role-based access and a unique pricing model linked to data usage. He also navigates the competitive landscape, likening Tercept's versatility to an octopus, effectively showcasing its role in addressing complex market challenges.
14:42
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Quick takeaways
- Tercept specializes in transforming raw ad tech data into actionable insights, enhancing operational efficiency for media companies facing complex data challenges.
- The company offers customizable data solutions that cater to diverse technical needs, enabling both low-resource clients and sophisticated teams to optimize their data management.
Deep dives
Understanding Tercept's Role in Data Infrastructure
Tercept is a data infrastructure provider specifically designed for ad tech and media companies, focusing on the critical need for effective data management within these sectors. The company addresses common challenges faced by clients, who often struggle with substandard data infrastructures, by offering tools that help collect, process, and visualize monetization and marketing-related data efficiently. This approach aims to alleviate the burdens of managing data pipelines, which can often be more work-intensive than the data itself. With Tercept's solutions, clients can transform extensive log data into actionable insights within days, significantly improving operational efficiency and decision-making capabilities.
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