Marketecture: Get Smart. Fast. cover image

Tercept: Data infrastructure specialist for ad tech

Marketecture: Get Smart. Fast.

CHAPTER

Optimizing Data Infrastructure for Ad Tech

This chapter delves into the essential components of data infrastructure necessary for monetizing and managing marketing-related data in media and ad tech. It highlights the transformation of a news publisher's data handling processes, showcasing the flexibility and customization of infrastructure solutions tailored to various technical expertise levels.

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