2min chapter

Marketecture: Get Smart. Fast. cover image

Tercept: Data infrastructure specialist for ad tech

Marketecture: Get Smart. Fast.

CHAPTER

Navigating Competition in Ad Tech: The Role of Fragmentation

This chapter explores the dynamics of the ad tech industry, highlighting the dominance of major players like Amazon and Google while underscoring the growth of smaller tech companies. The discussion culminates in a metaphor comparing Tercept to an octopus, illustrating its versatile data-gathering capabilities.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode