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Marketecture: Get Smart. Fast.
Episode 104: Year in review, awards, and predictions with Ari and Eric
Dec 27, 2024
Ari and Eric reflect on the highs and lows of the past year, celebrating achievements and discussing future trends. They introduce their new 'Sweet Suites' series ahead of CES, sharing personal holiday stories. Insightful discussions about AI's evolving role in ad tech and the challenges posed by cookie regulations highlight the complex landscape advertisers navigate. They also explore significant industry trends, from mergers to the rise of agentic AI, and predict how upcoming changes will shape the advertising world.
49:44
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Quick takeaways
- Ari and Eric reflect on the successes and failures of their previous predictions, highlighting AI’s unforeseen slow integration in advertising agencies.
- The podcast emphasizes the resurgence of mergers and acquisitions in ad tech, driven by the need for enhanced technology and capabilities.
Deep dives
Azerian's Comprehensive Ad Tech Integration
Azerian stands out as a leading full-stack digital advertising partner, offering a proprietary platform known as Azerian Infinity. This platform integrates various technologies, including owned, Demand-Side Platform (DSP), Supply-Side Platform (SSP), Data Management Platform (DMP), and ad server functionalities. By leveraging cookie identity data and contextual signals, Azerian enables custom audience activation across multiple digital channels, such as Connected TV (CTV), online video (OLV), and audio. Their services offer agencies and brands the ability to choose between direct or private marketplace (PMP) activation to enhance performance and efficiency in advertising.
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Discover
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