Marketecture: Get Smart. Fast. Episode 104: Year in review, awards, and predictions with Ari and Eric
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Dec 27, 2024 Ari and Eric reflect on the highs and lows of the past year, celebrating achievements and discussing future trends. They introduce their new 'Sweet Suites' series ahead of CES, sharing personal holiday stories. Insightful discussions about AI's evolving role in ad tech and the challenges posed by cookie regulations highlight the complex landscape advertisers navigate. They also explore significant industry trends, from mergers to the rise of agentic AI, and predict how upcoming changes will shape the advertising world.
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A Bad Prediction
- Ari named Ross from VideoAmp as the best private company CEO last year.
- He promptly lost his job a week later, and the company struggled.
Cookie Conundrum Continues
- Ad tech hasn't solved the cookie problem and is in a similar situation as last year.
- Google's delays and regulatory pressure add to the uncertainty.
Netflix's CTV Miss
- Eric predicted Netflix would be a strong CTV player.
- Despite subscriber growth, Netflix isn't prominent in CTV media plans.