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Marketecture: Get Smart. Fast.
Episode 103: Andrew Lipsman on retail media trends, Walmart, and more
Dec 20, 2024
Andrew Lipsman, an independent analyst and former expert at eMarketer and Comscore, dives into the fast-changing world of retail media. He discusses how giants like Amazon and Walmart are reshaping the landscape, while smaller retailers face significant challenges. Lipsman highlights the evolution of in-store advertising, emphasizing the potential of short-form video content. He also addresses key regulatory issues affecting the tech industry, including antitrust scrutiny and the implications of digital advertising scandals. It's an insightful exploration of trends reshaping commerce!
43:29
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Quick takeaways
- Major retail media growth is led by Amazon and Walmart, with smaller retailers struggling to compete due to resource limitations.
- The transition towards performance-driven advertising in retail media poses challenges for brand awareness, emphasizing the need for innovative strategies.
Deep dives
The Growth of Retail Media
Retail media is currently experiencing substantial growth, driven predominantly by major players like Amazon and Walmart, which command a significant share of the market. Amazon holds approximately 75% of the retail media landscape, while Walmart accounts for around 10%, with both reporting impressive year-over-year growth rates. Meanwhile, smaller retailers are experiencing mixed results, with many struggling to keep pace and showing signs of stagnant or negative growth. This uneven performance highlights Amazon's established dominance in the sector, which benefits from its long history and extensive data capabilities to attract advertising dollars.
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Discover
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