Navigating the Retail Media Landscape

This chapter explores the rapid growth of retail media, primarily driven by industry leaders like Amazon and Walmart, while contrasting their success with struggling smaller retailers. It delves into the challenges and opportunities for smaller entities to participate in this evolving market, alongside the complexities of integrating traditional advertising with performance-based strategies. The conversation also highlights the impact of e-commerce on retail valuation and the overlooked potential of in-store advertising as a lucrative segment in the retail media space.