Andrew Lipsman

Andrew Lipsman, a retail media expert and writer behind Media, Ads + Commerce, dives into the dynamic world of retail media. He discusses the explosive growth of retail media, questioning if budgets are new or redirected funds. The conversation highlights measurement challenges advertisers face with multiple networks and the potential for consolidation in the sector. Lipsman also explores the intersections of retail media and AI, noting how context and ad quality affect consumer attitudes toward ads in e-commerce.

Andrew Lipsman, an independent analyst and expert in retail media, shares his insights on the future of advertising and e-commerce. He discusses the rapid growth of retail media, predicting a rise from $26 billion to $166 billion by 2025. Andrew emphasizes treating in-store advertising as a mass communication channel and the importance of balancing traditional and performance marketing strategies. He also reflects on his predictions for 2024, sharing both successes and missteps, while exploring new partnership opportunities shaping the retail media landscape.

Andrew Lipsman, founder and chief analyst of Media, Ads and Commerce, and Colin Lewis, director of Retail Media Works, discuss the creative challenges facing retail media. They highlight the industry's explosive growth, projected to surpass $176 billion by 2025. The pair address the need for retail media to shift from traditional marketing strategies to innovative creativity. They explore evolving partnerships, data-driven insights, and the integration of advertising across platforms, urging marketers to embrace fresh technologies to enhance brand engagement.

Andrew Lipsman, Founder of Media Ads & Commerce, shares his deep insights on the evolution of retail media networks. He discusses the major shifts of 2024, including how retailers are embracing RMNs as authentic media channels. Lipsman also reveals findings from a recent survey on RMN spending, motives behind it, and the urgency for marketers to adapt to these changes. The conversation highlights the pivotal role of data-driven marketing and the importance of understanding new advertising strategies in a rapidly transforming retail landscape.

Andrew Lipsman, an independent analyst renowned for his expertise in digital advertising and retail media, dives into the complexities of agentic commerce. He questions its viability, exploring fundamental flaws and whether independent agents can thrive against giant platforms like Amazon. The discussion highlights the conflict between consumer interests and commercial goals, the risks of automation in shopping, and the crucial role of human trust. Lipsman also sheds light on how AI is reshaping consumer engagement while emphasizing the need for authentic interactions in commerce.

Andrew Lipsman, an independent analyst and former expert at eMarketer and Comscore, dives into the fast-changing world of retail media. He discusses how giants like Amazon and Walmart are reshaping the landscape, while smaller retailers face significant challenges. Lipsman highlights the evolution of in-store advertising, emphasizing the potential of short-form video content. He also addresses key regulatory issues affecting the tech industry, including antitrust scrutiny and the implications of digital advertising scandals. It's an insightful exploration of trends reshaping commerce!

Andrew Lipsman and Marlowe Nickell discuss the importance of in-store advertising, exploring its impact on brand engagement and the concept of mental and physical availability. They delve into the effectiveness of in-store advertising through customization benefits, contextual relevance, and the evolving landscape of in-store marketing strategies. The conversation also touches on the role of retail media networks in upfront TV negotiations and the recommended strategies for brands to leverage this emerging market.

The CPG Guys host Andrew Lipsman, an independent analyst and founder of media, ads + commerce, discussing retail media, Instacart, Amazon Fresh, Walmart Connect, and the future of national media. Insights on online grocery sales, Amazon's first upfront event, and navigating Amazon advertising in omni-channel retail also covered.

Andrew Lipsman, Independent Analyst & Consultant at Media, Ads + Commerce, discusses how creators are shaping the future of media, ads, and commerce. Topics include the Creator Era, successful creator traits, challenges faced by creators, and the impact on traditional media and marketing channels.

Andrew Lipsman, Principal Analyst at eMarketer, discusses the digitization of physical stores and the opportunities it presents for retailers and brands. He highlights the challenges of reaching consumers at scale and how in-store digital media can help address these challenges. Lipsman provides examples of successful campaigns that drove sales and brand awareness. He emphasizes the importance of aligning in-store digital media strategies with business objectives and explores the future of reaching and engaging consumers through in-store digital media.