Andrew Lipsman, a retail media expert and writer behind Media, Ads + Commerce, dives into the dynamic world of retail media. He discusses the explosive growth of retail media, questioning if budgets are new or redirected funds. The conversation highlights measurement challenges advertisers face with multiple networks and the potential for consolidation in the sector. Lipsman also explores the intersections of retail media and AI, noting how context and ad quality affect consumer attitudes toward ads in e-commerce.

Andrew Lipsman, Founder of Media Ads & Commerce, shares his deep insights on the evolution of retail media networks. He discusses the major shifts of 2024, including how retailers are embracing RMNs as authentic media channels. Lipsman also reveals findings from a recent survey on RMN spending, motives behind it, and the urgency for marketers to adapt to these changes. The conversation highlights the pivotal role of data-driven marketing and the importance of understanding new advertising strategies in a rapidly transforming retail landscape.

Andrew Lipsman, an independent analyst and former expert at eMarketer and Comscore, dives into the fast-changing world of retail media. He discusses how giants like Amazon and Walmart are reshaping the landscape, while smaller retailers face significant challenges. Lipsman highlights the evolution of in-store advertising, emphasizing the potential of short-form video content. He also addresses key regulatory issues affecting the tech industry, including antitrust scrutiny and the implications of digital advertising scandals. It's an insightful exploration of trends reshaping commerce!

Andrew Lipsman and Marlowe Nickell discuss the importance of in-store advertising, exploring its impact on brand engagement and the concept of mental and physical availability. They delve into the effectiveness of in-store advertising through customization benefits, contextual relevance, and the evolving landscape of in-store marketing strategies. The conversation also touches on the role of retail media networks in upfront TV negotiations and the recommended strategies for brands to leverage this emerging market.

The CPG Guys host Andrew Lipsman, an independent analyst and founder of media, ads + commerce, discussing retail media, Instacart, Amazon Fresh, Walmart Connect, and the future of national media. Insights on online grocery sales, Amazon's first upfront event, and navigating Amazon advertising in omni-channel retail also covered.