

The Future of Media, Ads and Commerce (Andrew Lipsman, Independent Analyst & Consultant at Media, Ads + Commerce)
May 23, 2024
Andrew Lipsman, Independent Analyst & Consultant at Media, Ads + Commerce, discusses how creators are shaping the future of media, ads, and commerce. Topics include the Creator Era, successful creator traits, challenges faced by creators, and the impact on traditional media and marketing channels.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Exploring the Evolution of Media and the Creator Economy
01:37 • 3min
Evolution of Media Value Chains and the Rise of Creators
05:00 • 3min
Navigating the Shifting Paradigm of Content Creation and Audience Engagement
08:20 • 5min
Navigating Challenges and Opportunities in Brand Disruption and Creator Success
12:53 • 5min