The CPG View

The Future of Media, Ads and Commerce (Andrew Lipsman, Independent Analyst & Consultant at Media, Ads + Commerce)

May 23, 2024
Andrew Lipsman, Independent Analyst & Consultant at Media, Ads + Commerce, discusses how creators are shaping the future of media, ads, and commerce. Topics include the Creator Era, successful creator traits, challenges faced by creators, and the impact on traditional media and marketing channels.
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