Evolution of Media Value Chains and the Rise of Creators

How has media evolved over the past 40 years, and what cultural touchstones have we lost along the way?  What defines the Creator Era, and how does it represent a paradigm shift in media consumption and creation?
How have traditional models of media, advertising, and commerce changed over time?

Why do creators hold significant power in shaping the future of media, ads, and commerce?

What sets successful creators apart from the masses, and how do they navigate the path to mainstream success?
How do creators disrupt traditional media and marketing channels, and what challenges do they face in doing so?