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The CPG View

Latest episodes

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Feb 27, 2025 • 26min

Swag & Strategy: Navigating the Future of Digital Commerce (Swagat Choudhury , Global Digital Commerce Director - Perfect Digital Store at Mars )

You've spent a significant part of your career at the forefront of new-age marketing, especially in digital and e-commerce. What major shifts in digital commerce do you anticipate in the CPG industry over the next few years? As the Global Digital Commerce Director what are the key strategies you're focusing on to enhance consumer penetration and increase e-commerce conversion rates? With your extensive experience across multiple global markets, what are some of the most important factors to consider when building digital strategies that work across diverse regions? How do you balance local relevance with global scale? You’ve mentioned the importance of agile cross-functional teams in driving business outcomes. How do you foster collaboration between different teams, such as marketing, e-commerce, and product development, to ensure alignment in your digital commerce strategies? What excites you most about the future of digital commerce in the CPG sector? Are there any emerging technologies or trends that you believe will have a significant impact on how consumers shop and engage with brands online?"  
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Feb 20, 2025 • 25min

Unlocking Retail Media’s Power: Molly Hjelm on Data, Programmatic Advertising & Brand Growth (Head of Ad Sales, DG Media Network at Dollar General)

Can you walk us through your career journey and share the pivotal moments that led you to become the Head of Ad Sales at DG Media Network?You’ve mentioned that you get energy from working with brilliant people and cultivating partnerships. Can you share an example of a collaboration that inspired or energized you recently?Designing go-to-market strategies is a key focus for you. What’s a recent strategy you’ve developed that you’re particularly proud of, and what impact did it have?DG Media Network is driving innovation in retail media. What excites you most about the future of your team’s work and the opportunities for the brands you partner with?What advice would you give to someone aspiring to lead ad sales in a fast-paced environment like retail media? And how do you see the role of marketing and ad sales evolving in the next five years?
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Feb 13, 2025 • 18min

Breaking New Ground: Inside Macy’s Retail Media Transformation (Michael J. Krans, Vice President of Retail Media at Macy’s)

Macy’s and Bloomingdale’s have built a strong legacy as shopping destinations. How does Macy’s Media Network leverage this deep customer connection to create personalized and inspiring content that enhances brand storytelling? How has your previous experiences shaped your vision for driving revenue growth and expanding the media network at Macy’s? As the retail media landscape becomes increasingly competitive, what strategies will you focus on to ensure that Macy’s Media Network remains a premier platform for advertisers across diverse categories like beauty, fashion, and home? What excites you most about the future of retail media, and how do you see Macy's Media Network evolving to meet the changing needs of advertisers and consumers? 
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Feb 6, 2025 • 28min

Building Balanced Teams, Simplifying eCommerce, and Planning for Success: The Future of Digital Strategy (Jennifer Peters, Director of DTC, Martech, + Digital Compliance at Olly)

As the Director of DTC, Martech, and Digital Compliance at OLLY PBC, how do you balance strategic vision with technical execution to create seamless and impactful digital customer experiences?   With your expertise in replatforming and managing diverse eCommerce platforms like Shopify Plus and Salesforce Commerce Cloud, what key challenges do you see businesses face, and how do you approach solving them?   Digital compliance is increasingly important in today’s landscape. How do you ensure that regulatory requirements are met without compromising innovation and user experience? You’ve honed a broad skill set across digital marketing, SEO, and analytics. Which of these strengths do you think is most critical for driving success in the eCommerce space today, and why?   Looking to the future, what excites you most about the intersection of technology and marketing, and how do you see your role evolving in shaping the next wave of eCommerce innovation?
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Jan 30, 2025 • 25min

AI Meets Marketing: How General Mills is Redefining Enterprise Capabilities with Carter Jensen (Senior Manager, Enterprise Marketing Capabilities at General Mills)

What has been the most exciting or rewarding aspect of leading the acceleration of AI in marketing, and how do you see it reshaping the future of connected commerce?   What key experiences or lessons have been most pivotal in shaping your approach to digital strategy and performance marketing?   Being named a P2Pi 40 under 40 leader is a significant achievement. How has this recognition influenced your professional journey, and what does it mean for your leadership in the rapidly evolving digital landscape?   As someone who balances revenue accountability with a customer-centric approach, how do you ensure that your digital strategies remain aligned with both business goals and consumer needs in a constantly changing market?   Looking ahead, what are you most excited about in terms of digital strategy? How do you anticipate these technologies evolving, and what new opportunities do you see for brands to connect with the modern, digitally-first consumer?
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Jan 23, 2025 • 23min

Leading with Purpose: Bryan Santee on Innovation, Trust, and Customer-Centricity at PepsiCo Beverages (Bryan Santee, Chief Commercial Officer at PepsiCo Beverages U.S.)

Can you walk us through your career journey and share a pivotal moment that defined your leadership approach? You’re passionate about fostering high-performing teams. What principles or practices do you prioritize to build a culture of empowerment and innovation? As an omnichannel leader, what strategies have you found most effective for creating seamless consumer experiences across platforms?  What are you most excited about within the digital space, and how do you see it reshaping the food and beverage industry?  With your endless curiosity and focus on staying ahead of industry trends, what are some emerging consumer behaviors or technologies you believe will drive the next wave of transformation in food and beverage?
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Jan 16, 2025 • 20min

Driving E-Commerce Excellence: Wendell Venerable on Strategy, Growth, and Consumer Engagement (Wendell Venerable, Vice President - Global eCommerce at Congo Brands)

Could you share the story of how you got started in your career and what inspired you to pursue a path in eCommerce?   With your focus on continuously driving business results, what have been some of the key levers or strategies you’ve implemented to consistently improve eCommerce performance in the competitive CPG landscape?  What are the key differences in developing an eCommerce strategy for a global market versus regional or local markets, and how are you approaching this balance at Congo Brands?  How do you foster collaboration between your eCommerce teams and other departments, like marketing and supply chain, to ensure seamless execution of digital initiatives?  What excites you the most about the future of eCommerce in the CPG industry, and how do you see new technologies and consumer trends shaping the way brands will engage with customers in the coming years?
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Jan 9, 2025 • 23min

Scaling with Purpose: Mike Beckham on Building a Mission-Driven Brand (Mike Beckham, Co-Founder and CEO of Simple Modern)

What inspired the founding of Simple Modern in Oklahoma, and how has the company evolved since its establishment in 2015? Could you share some insights into the unique styles and designs that set Simple Modern products apart in the market?In what ways do you believe e-commerce can continue to evolve and innovate to better serve customers and communities in the future?  Can you tell us more about Simple Modern's commitment to giving back to communities worldwide through its profits?What role does innovation play in the ongoing success and growth of Simple Modern as a leading brand in the drinkware and consumer goods industry? Can you discuss any upcoming initiatives or projects that Simple Modern has planned to further its impact on communities or expand its product line?
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Dec 23, 2024 • 38min

Redefining the Digital Marketplace: How DoorDash and PepsiCo are Shaping the Future of CPG (Ashley Mitzel, Director of Sales at PepsiCo and Glory Linsley Head of CPG Partnerships at DoorDash)

DoorDash's mission is to empower local economies. Can you share how your partnerships with CPG brands like PepsiCo align with this mission, and how these collaborations contribute to the growth and support of local communities? As DoorDash continues to grow rapidly and evolve, what are some of the unique challenges and opportunities you've encountered in managing CPG partnerships like with PepsiCo? How do you ensure that these relationships remain strong and mutually beneficial in such a dynamic environment? DoorDash started as a food and restaurant delivery service but is now expanding into Retail & Grocery. How does a partner like PepsiCo leverage this vis a vis partnership with DoorDash and what new opportunities do you both see in this space? DoorDash emphasizes making intentional decisions grounded in company values. How do you balance the need for logical, data-driven decision-making with the empathy required to serve a diverse range of users, from Dashers to Merchants to Customers?
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Dec 19, 2024 • 28min

Transforming Consumer Health: Data, Innovation, and Leadership in Modern Marketing (Eric Gregoire, SVP - Global Head of Marketing & Digital at Bayer)

Can you share a specific example where innovative brand or performance marketing led to significant business growth?   Digital transformation can be complex, especially when integrating it across marketing, sales, and operations. What are some key challenges you’ve faced in driving digital transformation at Bayer, and how have you overcome them?   With AI becoming increasingly central to marketing strategies, how is Bayer incorporating AI and data-driven decision-making into its marketing and creative processes? What role does AI play in personalizing and optimizing consumer experiences at scale?   How are you driving sustainable innovation in digital health and digital commerce? Can you provide insights into how technology is being used to create more sustainable and impactful business models?   To the future of Bayer, what are you most excited about? Are there any particular innovations, projects, or strategic directions that you believe will significantly impact the industry and Bayer’s role in it?

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