The CPG View

You’ve led e-commerce growth across multiple brands and retailers — what’s been one of the biggest shifts you’ve seen in consumer behavior recently, and how are you adapting to it?When a major platform or retail partner goes through a big change, like a rebrand or acquisition, what’s your approach to keeping momentum and growing sales? Amazon is such a critical channel for so many brands — what are some key ingredients to sustaining long-term success on marketplace platforms? You have managed a large and diverse portfolio — how do you think about balancing operational excellence with the need to constantly innovate and stay ahead of trends? Looking ahead, what are you most excited about in the future of digital commerce and how should brands be preparing for what’s next?

·  Your journey as the co-founder and CEO of Ampd is inspiring. What originally sparked the idea for Ampd, and how has the vision evolved since its inception? ·  Looking back, what have been the most significant challenges and milestones in your journey to scaling Ampd to serve millions of customers? ·  What excites you most about the future of Ampd and the role it’s playing in transforming the retail media and commerce space? ·  How do you see emerging technologies, like AI and machine learning, shaping the future of platforms like Ampd and the broader industry? ·  If you could fast-forward five years, what impact would you want Ampd to have had on the way consumers discover and purchase products? 

You’ve worked with some of the biggest CPG brands. What key experiences or lessons have shaped your approach as a leader in insights and category growth?You’re passionate about understanding the consumer, retailer, and shopper. Can you share a moment where an insight completely transformed a marketing strategy or category approach?As a retail media crusader and AI advocate, how do you see data, AI, and retail media shaping the future of omnichannel marketing?You call yourself a “Shaker-Up’er.” Can you share an example of when you challenged the status quo and drove meaningful change within an organization or industry?What are the biggest challenges and opportunities in unified commerce today, and how should brands and retailers prepare to stay ahead?  

You’ve built and led high-performing teams across multiple industries and geographies. What pivotal moments or experiences have shaped your career as an entrepreneurial executive?Given your focus on customer experience and go-to-market strategies, what trends or innovations in SaaS and personalized marketing excite you the most right now?You emphasize the importance of aligning people, product, and customer focus with company growth metrics. Can you share an example of when this alignment drove significant impact?What shifts are you seeing in how brands approach customer experience?For executives looking to scale SaaS businesses successfully, what are the key leadership and strategy principles they should prioritize?

What excites you most about leading Walmart Connect in Chile, and what unique opportunities do you see in the region’s market?How do you approach leveraging data-driven insights to create more authentic connections between brands and consumers?What trends in omnichannel marketing are shaping your strategy at Walmart Connect, and how do you see them evolving in Latin America?What leadership principles guide you in balancing strategic vision with execution, especially when entering new markets or revitalizing existing ones?What’s a project or achievement you’re particularly proud of at Walmart Connect, and how has it impacted the business or consumers? 

Your career journey from Amazon to founding Reason Automation is fascinating. Can you share how your experience at Amazon inspired you to create a company focused on data and analytics?You emphasize the importance of mastering data to stay ahead. What are the most common mistakes you see businesses make when it comes to utilizing their data effectively?Reason Automation has evolved from simply extracting data to making it accurate, actionable, and easy to interpret. Can you share an example of how this shift has helped a business achieve success?With Amazon being such a data-driven company, what lessons did you learn during your time there that you think all eCommerce businesses should adopt?What are you most excited about for the future of eCommerce and how businesses can leverage data to drive innovation and growth?

Your career spans strategy consulting, high-growth eCommerce, and leading CPG brands. Can you walk us through your journey and how these experiences shaped your expertise in scaling challenger brands? At Dr. Squatch, you oversee marketplaces and support omni-channel growth. What’s been one of your proudest accomplishments in this role so far? Profitability and growth strategy are your superpowers. What advice would you give to emerging consumer brands looking to break through the noise on Amazon? You’ve built a reputation for streamlining processes and leading cross-functional teams. How do you balance the fast pace of eCommerce with ensuring long-term, sustainable growth? What excites you most about helping brands scale on platforms like Amazon and Walmart.com, and how do you see marketplaces evolving in the next few years? 

What are the unique challenges and opportunities in integrating iconic brands into a modern eCommerce and retail media strategy? Your career spans roles in major corporations, startups, and private equity. How has this diverse experience shaped your approach to leading eCommerce and digital strategies in the CPG industry?You’re known for being a people-first leader. What strategies do you use to build and motivate high-performing teams, especially in fast-paced, transformative environments?You emphasize using breakthrough thinking backed by customer analytics. Can you share an example where data-driven insights led to a transformative strategy for a brand?With your experience in both global corporations and agile startups, what trends or technologies do you believe will most significantly impact the future of digital commerce in the CPG sector?

Having co-founded Chubbies Shorts, you share some insights into building a CPG brand that resonates with consumers and stands out in a competitive market?What strategies do you find most effective for driving growth and building brand loyalty within the CPG sector?Why do brands often become overly reliant on short-term revenue-maximizing strategies, and what are the consequences of this dependence on their long-term growth?What are the advantages of adopting a balanced approach between brand building and direct response tactics, and how can brands achieve this balance effectively?As someone with experience navigating the balance between brand building and direct response tactics, what advice would you offer to CPG brands looking to optimize their marketing mix and allocate resources effectively to achieve long-termsuccess?

Can you share your career journey and how it led you to your current role as Global eCommerce Director at Carlsberg Group? What were some key milestones along the way?What are you most excited about in the world of eCommerce right now, and how is Carlsberg Group capitalizing on these opportunities?The beer and beverage industry has unique challenges when it comes to eCommerce. How does Carlsberg balance tradition with innovation in the digital space?What role does data and digital transformation play in shaping Carlsberg's eCommerce strategies? Can you share an example of a successful initiative?As a leader in eCommerce, how do you foster collaboration across teams and regions to ensure alignment with Carlsberg’s global goals?