The CPG View cover image

The CPG View

Latest episodes

undefined
Nov 14, 2024 • 26min

Scaling Prestige & Innovation in Skin Health: A CPG Leader's Journey (Echo Sandburg: Chief Brand Officer, CP Skin Health Group US)

Can you share a bit about your career path and what led you to your current role as Chief Brand Officer at CP Skin Health Group? What experiences have been most pivotal in shaping your approach to brand leadership? How would you describe your leadership style? What principles guide you when making decisions that impact the direction of the brands you oversee? Since Colgate-Palmolive's acquisition of EltaMD and PCA Skin, what have been the key strategies in transforming these brands into global leaders in the skin health industry? How do you maintain the balance between scientific innovation and brand prestige? The skincare industry is highly competitive, especially in the premium segment. What innovations are you most excited about that are poised to set EltaMD and PCA Skin apart in the market? Can you share any upcoming products or technologies that reflect this innovation? Digital channels have become crucial for reaching consumers in the CPG space. How is CP Skin Health Group integrating digital marketing, e-commerce, and data analytics to enhance the consumer experience and drive growth? Are there any particular digital strategies that have been particularly successful and what are you mosted excited for the future of CP Skin Health Group? 
undefined
Nov 7, 2024 • 23min

Redefining Retail Media: Insights from Austin Leonard on Data, Strategy, and Evolving Consumer Trends (Austin Leonard, Senior Vice President, Business Development at Epsilon)

Can you elaborate on how your experience in event marketing, radio, and digital media has contributed to your proficiency in leveraging Retail Media Networks to drive advertising outcomes for retailers?   As someone passionate about learning and continuous improvement, can you share specific instances where you've adapted your strategies within Retail Media Networks to stay ahead of industry trends and deliver exceptional results for clients?   Given your expertise in areas such as programmatic display advertising and e-commerce strategy, how do you tailor your approach within Retail Media Networks to meet the evolving needs and preferences of both retailers and consumers?   How do you envision the future of Retail Media Networks (RMN) evolving with the integration of AI and person-first identity targeting, and what impact do you foresee this having on advertisers, retailers, brands, and publishers?   What are some common challenges faced by retailers when implementing and scaling their RMN platforms, and how can technology partners help address these challenges to drive success in the evolving digital advertising ecosystem?
undefined
Oct 30, 2024 • 26min

Retail Media Reinvented: Walmart Connect's Strategy for Building, Scaling, and Omnichannel Impact (Ryan Mayward, SVP, Sales at Walmart Connect)

Ryan, you've had an impressive career journey from NBCUniversal to Amazon, Instacart, and now Walmart Connect. What are some of the key lessons you've learned along the way, and how have they shaped your approach to leadership and sales strategy? You’ve mentioned that Walmart Connect is at an exciting phase of growth with a lot of building and scaling to do. Can you share your vision for Walmart Connect over the next few years and how you plan to navigate and drive this rapid expansion? One of the aspects you're focusing on is omni activation, combining in-store and online marketing efforts. How do you envision this strategy evolving, and what unique advantages does Walmart have in executing this seamlessly? You’ve been pleasantly surprised by Walmart’s tech capabilities, comparing it to top Silicon Valley companies. Can you elaborate on how this technological strength is being leveraged to enhance Walmart Connect’s offerings and overall customer experience? Retail media is growing significantly even as other advertising segments face challenges. What do you think are the driving factors behind this growth, and how can brands best position themselves to capitalize on the opportunities within retail media?  
undefined
Oct 24, 2024 • 28min

The Future of Retail Media: Inside GoPuff’s Innovative Approach with Dan Folkman (Daniel Folkman, SVP Business at Gopuff)

Retail media is evolving rapidly. How do you see the future of retail media, and what role do you envision Gopuff playing in shaping that landscape? Gopuff continues to innovate in retail media, what opportunities do you see for brands to engage with consumers in new and meaningful ways through your platform? Can you walk us through the key features of the new Gopuff Ads Platform and how it enhances the ad experience for both customers and advertisers? What do you believe is the most important quality for a leader to have in today's fast-paced business environment? What are you most excited about in the near future, whether in your professional journey or the industry as a whole?  
undefined
Oct 17, 2024 • 38min

Redefining the Digital Marketplace: How DoorDash and PepsiCo are Shaping the Future of CPG (Ashley Mitzel, Director of Sales at PepsiCo and Glory Linsley Head of CPG Partnerships at DoorDash)

DoorDash's mission is to empower local economies. Can you share how your partnerships with CPG brands like PepsiCo align with this mission, and how these collaborations contribute to the growth and support of local communities? As DoorDash continues to grow rapidly and evolve, what are some of the unique challenges and opportunities you've encountered in managing CPG partnerships like with PepsiCo? How do you ensure that these relationships remain strong and mutually beneficial in such a dynamic environment? DoorDash started as a food and restaurant delivery service but is now expanding into Retail & Grocery. How does a partner like PepsiCo leverage this vis a vis partnership with DoorDash and what new opportunities do you both see in this space? DoorDash emphasizes making intentional decisions grounded in company values. How do you balance the need for logical, data-driven decision-making with the empathy required to serve a diverse range of users, from Dashers to Merchants to Customers?
undefined
Oct 10, 2024 • 31min

Unlocking Digital Growth: Strategies for Success in Today's Competitive Market (Doug Jensen, Head of New Partnerships at Pattern)

How do you think Amazon's decision to terminate a significant number of smaller 1P vendor accounts will impact brands, particularly those that rely heavily on the platform? What are the immediate challenges these brands face? For brands affected by this change, what are the first steps they should take to evaluate and adjust their current eCommerce strategy? How can they shift from 1P to 3P or other sales models effectively? With Amazon making changes to its vendor model, how should brands reassess their "where to play" and "how to win" strategies? What key factors should they consider when navigating the changing landscape? Data is a huge driver of success in eCommerce. How does Pattern use data and analytics to help brands optimize their marketplace strategies? Can you share any specific examples where Pattern’s insights led to significant improvements in sales or performance?   As Head of New Partnerships, how are you helping brands navigate these changes in the marketplace? What factors do you consider when forming partnerships with brands looking to expand their presence on platforms like Amazon?
undefined
Oct 3, 2024 • 26min

Driving Commerce Excellence: Leadership Lessons from the Frontlines (Jacquelyn Baker, CEO at Omnicom Commerce Group)

You’ve had a dynamic career leading various aspects of digital commerce and retail media. Can you tell us a bit about your career journey? What experiences have been most pivotal in shaping your leadership style and approach to commerce excellence?   As the leader responsible for driving the vision of commerce capability at Omnicom, how do you stay ahead of evolving retail and eCommerce trends?    What do you believe are the key components of building high-performing, agile teams in today’s rapidly changing digital commerce environment?   As someone who’s had a successful and evolving career, how do you approach lifelong learning? What strategies do you use to continuously grow your knowledge and skills in such a fast-paced industry? What are you most excited about when you think about the future of CPG? Are there any emerging trends or innovations that particularly inspire you?  
undefined
Sep 27, 2024 • 23min

Staying Ahead of the Game: Omnichannel Strategies and Consumer-Centric Leadership (Dylan Kavanagh, Vice President, Omnichannel at Rawlings Sporting Goods)

You've had a successful track record of reigniting growth in storied brands through strategic brand direction and ecommerce channel development. How do you approach integrating omnichannel strategies to ensure consistent brand growth across both digital and physical touchpoints?   As consumer expectations continue to evolve, particularly in the sporting goods industry, how do you ensure that Rawlings Sporting Goods stays ahead of trends in both digital marketing and ecommerce to meet these changing demands?   With your diverse background in classical CPG functions, including Brand Marketing and Ecommerce, how do you strike the right balance between maintaining brand integrity and driving sales across multiple channels?   How do you leverage data from various channels to inform your marketing strategies and optimize the customer journey from awareness to purchase?   What are you most excited about in the future of omnichannel marketing?   
undefined
Sep 20, 2024 • 22min

Unlocking Digital Transformation & Consumer-Centric Marketing in CPG (Mohamed Al Lawati, Director, Digital and eCommerce at Grupo Bimbo)

How have digital strategies and technologies transformed the way companies operate and engage with consumers? Can you highlight some key trends or shifts you've observed? In your role, you handle consumer data from acquisition to monetization. What are some best practices for effectively collecting and utilizing consumer data? How do companies balance the need for data-driven insights with the importance of maintaining consumer trust?  You've successfully launched a breakthrough rewards program at Grupo Bimbo. What elements are crucial for designing a rewards program that truly engages customers and drives loyalty? How can companies continuously innovate to keep these programs fresh and appealing? Doubling an eCommerce business in three years is impressive. What strategies or innovations do you believe are most effective for driving eCommerce growth in the CPG sector? What challenges commonly arise, and how can they be overcome? With your experience in creating omnichannel eCommerce roadmaps, what are the essential components for delivering a seamless omnichannel experience to consumers? Looking ahead, what emerging technologies or trends do you foresee having the most significant impact on the future of retail and consumer engagement?    
undefined
Sep 12, 2024 • 35min

Beyond Reviews: Unlocking Full Funnel Success with Bazaarvoice (Keith Nealon, Chief Executive Officer and Doug Straton, Retail Growth Officer and Chief Customer Evangelist at Bazaarvoice)

With over twenty years of experience across various leadership roles, what have been the key lessons you've learned as an entrepreneur, and how have they shaped your approach to leading Bazaarvoice?    You’ve discussed the evolution of shopping experiences in an omnichannel world. How is Bazaarvoice adapting to these changes, and what role does user-generated content play in this evolution?   As Bazaarvoice has adapted how has your engagement model changed with customers to drive their success?    Bazaarvoice emphasizes values like customer success, authenticity and transparency. Can you share how these values influence your approach to ldecision-making within the company?   What is your long-term vision for Bazaarvoice, and how do you plan to navigate the challenges and opportunities that lie ahead in the retail e-commerce industry?  

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode