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The CPG View

Latest episodes

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Jan 30, 2025 • 25min

AI Meets Marketing: How General Mills is Redefining Enterprise Capabilities with Carter Jensen (Senior Manager, Enterprise Marketing Capabilities at General Mills)

What has been the most exciting or rewarding aspect of leading the acceleration of AI in marketing, and how do you see it reshaping the future of connected commerce?   What key experiences or lessons have been most pivotal in shaping your approach to digital strategy and performance marketing?   Being named a P2Pi 40 under 40 leader is a significant achievement. How has this recognition influenced your professional journey, and what does it mean for your leadership in the rapidly evolving digital landscape?   As someone who balances revenue accountability with a customer-centric approach, how do you ensure that your digital strategies remain aligned with both business goals and consumer needs in a constantly changing market?   Looking ahead, what are you most excited about in terms of digital strategy? How do you anticipate these technologies evolving, and what new opportunities do you see for brands to connect with the modern, digitally-first consumer?
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Jan 23, 2025 • 23min

Leading with Purpose: Bryan Santee on Innovation, Trust, and Customer-Centricity at PepsiCo Beverages (Bryan Santee, Chief Commercial Officer at PepsiCo Beverages U.S.)

Can you walk us through your career journey and share a pivotal moment that defined your leadership approach? You’re passionate about fostering high-performing teams. What principles or practices do you prioritize to build a culture of empowerment and innovation? As an omnichannel leader, what strategies have you found most effective for creating seamless consumer experiences across platforms?  What are you most excited about within the digital space, and how do you see it reshaping the food and beverage industry?  With your endless curiosity and focus on staying ahead of industry trends, what are some emerging consumer behaviors or technologies you believe will drive the next wave of transformation in food and beverage?
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Jan 16, 2025 • 20min

Driving E-Commerce Excellence: Wendell Venerable on Strategy, Growth, and Consumer Engagement (Wendell Venerable, Vice President - Global eCommerce at Congo Brands)

Could you share the story of how you got started in your career and what inspired you to pursue a path in eCommerce?   With your focus on continuously driving business results, what have been some of the key levers or strategies you’ve implemented to consistently improve eCommerce performance in the competitive CPG landscape?  What are the key differences in developing an eCommerce strategy for a global market versus regional or local markets, and how are you approaching this balance at Congo Brands?  How do you foster collaboration between your eCommerce teams and other departments, like marketing and supply chain, to ensure seamless execution of digital initiatives?  What excites you the most about the future of eCommerce in the CPG industry, and how do you see new technologies and consumer trends shaping the way brands will engage with customers in the coming years?
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Jan 9, 2025 • 23min

Scaling with Purpose: Mike Beckham on Building a Mission-Driven Brand (Mike Beckham, Co-Founder and CEO of Simple Modern)

What inspired the founding of Simple Modern in Oklahoma, and how has the company evolved since its establishment in 2015? Could you share some insights into the unique styles and designs that set Simple Modern products apart in the market?In what ways do you believe e-commerce can continue to evolve and innovate to better serve customers and communities in the future?  Can you tell us more about Simple Modern's commitment to giving back to communities worldwide through its profits?What role does innovation play in the ongoing success and growth of Simple Modern as a leading brand in the drinkware and consumer goods industry? Can you discuss any upcoming initiatives or projects that Simple Modern has planned to further its impact on communities or expand its product line?
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Dec 23, 2024 • 38min

Redefining the Digital Marketplace: How DoorDash and PepsiCo are Shaping the Future of CPG (Ashley Mitzel, Director of Sales at PepsiCo and Glory Linsley Head of CPG Partnerships at DoorDash)

DoorDash's mission is to empower local economies. Can you share how your partnerships with CPG brands like PepsiCo align with this mission, and how these collaborations contribute to the growth and support of local communities? As DoorDash continues to grow rapidly and evolve, what are some of the unique challenges and opportunities you've encountered in managing CPG partnerships like with PepsiCo? How do you ensure that these relationships remain strong and mutually beneficial in such a dynamic environment? DoorDash started as a food and restaurant delivery service but is now expanding into Retail & Grocery. How does a partner like PepsiCo leverage this vis a vis partnership with DoorDash and what new opportunities do you both see in this space? DoorDash emphasizes making intentional decisions grounded in company values. How do you balance the need for logical, data-driven decision-making with the empathy required to serve a diverse range of users, from Dashers to Merchants to Customers?
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Dec 19, 2024 • 28min

Transforming Consumer Health: Data, Innovation, and Leadership in Modern Marketing (Eric Gregoire, SVP - Global Head of Marketing & Digital at Bayer)

Can you share a specific example where innovative brand or performance marketing led to significant business growth?   Digital transformation can be complex, especially when integrating it across marketing, sales, and operations. What are some key challenges you’ve faced in driving digital transformation at Bayer, and how have you overcome them?   With AI becoming increasingly central to marketing strategies, how is Bayer incorporating AI and data-driven decision-making into its marketing and creative processes? What role does AI play in personalizing and optimizing consumer experiences at scale?   How are you driving sustainable innovation in digital health and digital commerce? Can you provide insights into how technology is being used to create more sustainable and impactful business models?   To the future of Bayer, what are you most excited about? Are there any particular innovations, projects, or strategic directions that you believe will significantly impact the industry and Bayer’s role in it?
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Dec 12, 2024 • 19min

Data-Driven Creativity: How Albertsons Media Collective is Shaping the Future of Retail Media (Michelle Kircher-Weiskittel, Head of Media, Creative and Operations at Albertsons Media Collective)

In your role at Albertsons Media Collective, how do you approach innovation in advancing digital media strategies through consumer insights, targeting, and content? Can you share a recent project that exemplifies your innovative approach and its impact on the business? The retail media landscape is constantly evolving. How do you stay ahead of industry trends and ensure that Albertsons Media Collective adapts effectively? Can you provide an example of a trend you capitalized on early and its outcome?   What are some of the key challenges you face in developing integrated media campaigns, and how do you overcome them? Could you describe a particularly challenging campaign you developed and the innovative solutions you implemented?   Building effective teams is crucial for innovation. How do you foster collaboration and creativity within your team at Albertsons Media Collective? Can you share an instance where teamwork significantly contributed to the success of a project? Reflecting on your extensive career in marketing and digital media, what has been your most rewarding professional experience? What advice would you give to aspiring leaders looking to make an impact in the media and marketing space?
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Dec 6, 2024 • 22min

Beauty, Data, and Disruption: Mastering eCommerce Growth in a Changing Industry

What are some of the most significant trends you've observed in the ecommerce beauty space over the past few years, and how do you see these trends shaping the industry in the near future?    As someone who has driven both digital and omnichannel growth across various brands, what role do data analytics & tech play in shaping effective eCommerce strategies in beauty, and how should companies approach innovation in these areas?   With your current focus on DTC fulfillment and marketplace expansion, what are some common operational hurdles beauty brands encounter in scaling their marketplace presence? How can companies like Pattern, as a marketplace accelerator, help overcome these challenges?   With the growing emphasis on personalized shopping experiences, what technologies or innovations do you think are making the biggest impact on how beauty products are marketed and sold online?    
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Nov 29, 2024 • 27min

The Incremental Wave: Riding the Retail Media Tide Mini Series: Part 1 Shining a Light on Measurement (Skye Frontier, SVP, Growth at Incremental)

Retail media has grown so rapidly, what challenges do you see that creating for the industry? Why is neutrality in measurement important? When you say incrementality what do you mean? How do you define it? What role does predictive analytics play in planning and scaling retail media strategies? Why is incrementality so hard to measure in retail media? What makes for an effective approach to measuring retail media? Can you describe your approach to measuring retail media?  How do you ensure accuracy?  Working across brands, what have you learned from applying this measurement approach to retail media? Are there generalized learnings?  What are the challenges brands typically face when measuring retail media and how does incremental address them? How does Incremental’s solution integrate with existing ecommerce platforms or tools? How is incremental’s approach to analytics evolving to meet the changing demands of retail media?
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Nov 21, 2024 • 31min

Disrupting Workforce Identity: Lessons in Innovation with William Lin of AKA Identity (William Lin, Founder and CEO at AKA Identity)

What motivated you to focus on Workforce Identity and Access Management with AKAIdentity, and what specific challenges are you aiming to address in this space? Can you share some key insights or lessons learned from your journey of starting,incubating, and investing in successful cybersecurity organizations? How did your experience at Forgepoint Capital shape your approach to identifying and growing the next generation of cybersecurity leaders? What inspired you to co-create the Security Tinkerers, and how do you see this organization evolving to further support current and future cybersecurity practitioners? As someone who has authored a book, invested in startups, and now leads AKA Identity, how do you manage to balance these diverse roles, and what drives your passion for problem-solving across different domains?

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