The MACH approach was originally seen as a breakthrough for digital commerce, but VTEX has voiced concerns about how it's evolved. In your view, where did the industry start to veer off course?"
You’ve emphasized the importance of simplicity, native connectivity, and minimal middleware. How does VTEX’s philosophy differ from the traditional MACH interpretation, and what benefits does that bring to retailers and brands?"
MACH principles like API-first and headless are now widely adopted. What do you think commerce leaders should focus on next to create real business value, beyond the buzzwords?"
For companies that embraced composable architectures and are now facing complexity or cost challenges, what advice would you offer as they rethink their approach?
You’ve mentioned VTEX would be open to rejoining the MACH Alliance if certain values are embraced. What would a more balanced, business-first version of MACH look like to you?
The CPG View