The CPG View

Can you walk us through your career journey and share a pivotal moment that defined your leadership approach? You’re passionate about fostering high-performing teams. What principles or practices do you prioritize to build a culture of empowerment and innovation? As an omnichannel leader, what strategies have you found most effective for creating seamless consumer experiences across platforms?  What are you most excited about within the digital space, and how do you see it reshaping the food and beverage industry?  With your endless curiosity and focus on staying ahead of industry trends, what are some emerging consumer behaviors or technologies you believe will drive the next wave of transformation in food and beverage?

Could you share the story of how you got started in your career and what inspired you to pursue a path in eCommerce?   With your focus on continuously driving business results, what have been some of the key levers or strategies you’ve implemented to consistently improve eCommerce performance in the competitive CPG landscape?  What are the key differences in developing an eCommerce strategy for a global market versus regional or local markets, and how are you approaching this balance at Congo Brands?  How do you foster collaboration between your eCommerce teams and other departments, like marketing and supply chain, to ensure seamless execution of digital initiatives?  What excites you the most about the future of eCommerce in the CPG industry, and how do you see new technologies and consumer trends shaping the way brands will engage with customers in the coming years?

What inspired the founding of Simple Modern in Oklahoma, and how has the company evolved since its establishment in 2015? Could you share some insights into the unique styles and designs that set Simple Modern products apart in the market?In what ways do you believe e-commerce can continue to evolve and innovate to better serve customers and communities in the future?  Can you tell us more about Simple Modern's commitment to giving back to communities worldwide through its profits?What role does innovation play in the ongoing success and growth of Simple Modern as a leading brand in the drinkware and consumer goods industry? Can you discuss any upcoming initiatives or projects that Simple Modern has planned to further its impact on communities or expand its product line?

DoorDash's mission is to empower local economies. Can you share how your partnerships with CPG brands like PepsiCo align with this mission, and how these collaborations contribute to the growth and support of local communities? As DoorDash continues to grow rapidly and evolve, what are some of the unique challenges and opportunities you've encountered in managing CPG partnerships like with PepsiCo? How do you ensure that these relationships remain strong and mutually beneficial in such a dynamic environment? DoorDash started as a food and restaurant delivery service but is now expanding into Retail & Grocery. How does a partner like PepsiCo leverage this vis a vis partnership with DoorDash and what new opportunities do you both see in this space? DoorDash emphasizes making intentional decisions grounded in company values. How do you balance the need for logical, data-driven decision-making with the empathy required to serve a diverse range of users, from Dashers to Merchants to Customers?

Can you share a specific example where innovative brand or performance marketing led to significant business growth?   Digital transformation can be complex, especially when integrating it across marketing, sales, and operations. What are some key challenges you’ve faced in driving digital transformation at Bayer, and how have you overcome them?   With AI becoming increasingly central to marketing strategies, how is Bayer incorporating AI and data-driven decision-making into its marketing and creative processes? What role does AI play in personalizing and optimizing consumer experiences at scale?   How are you driving sustainable innovation in digital health and digital commerce? Can you provide insights into how technology is being used to create more sustainable and impactful business models?   To the future of Bayer, what are you most excited about? Are there any particular innovations, projects, or strategic directions that you believe will significantly impact the industry and Bayer’s role in it?

In your role at Albertsons Media Collective, how do you approach innovation in advancing digital media strategies through consumer insights, targeting, and content? Can you share a recent project that exemplifies your innovative approach and its impact on the business? The retail media landscape is constantly evolving. How do you stay ahead of industry trends and ensure that Albertsons Media Collective adapts effectively? Can you provide an example of a trend you capitalized on early and its outcome?   What are some of the key challenges you face in developing integrated media campaigns, and how do you overcome them? Could you describe a particularly challenging campaign you developed and the innovative solutions you implemented?   Building effective teams is crucial for innovation. How do you foster collaboration and creativity within your team at Albertsons Media Collective? Can you share an instance where teamwork significantly contributed to the success of a project? Reflecting on your extensive career in marketing and digital media, what has been your most rewarding professional experience? What advice would you give to aspiring leaders looking to make an impact in the media and marketing space?

What are some of the most significant trends you've observed in the ecommerce beauty space over the past few years, and how do you see these trends shaping the industry in the near future?    As someone who has driven both digital and omnichannel growth across various brands, what role do data analytics & tech play in shaping effective eCommerce strategies in beauty, and how should companies approach innovation in these areas?   With your current focus on DTC fulfillment and marketplace expansion, what are some common operational hurdles beauty brands encounter in scaling their marketplace presence? How can companies like Pattern, as a marketplace accelerator, help overcome these challenges?   With the growing emphasis on personalized shopping experiences, what technologies or innovations do you think are making the biggest impact on how beauty products are marketed and sold online?    

In this discussion, Skye Frontier, SVP of Growth at Incremental, delves into the complexities of retail media measurement. She highlights the challenges of fragmentation in the industry and emphasizes the necessity of neutral measurement for credibility. Skye defines incrementality and its crucial role in gauging advertising effectiveness. Predictive analytics is explored as a vital tool for shaping strategies and driving revenue. She also shares insights on budget allocation and the need for advanced methodologies in a rapidly evolving e-commerce landscape.

What motivated you to focus on Workforce Identity and Access Management with AKAIdentity, and what specific challenges are you aiming to address in this space? Can you share some key insights or lessons learned from your journey of starting,incubating, and investing in successful cybersecurity organizations? How did your experience at Forgepoint Capital shape your approach to identifying and growing the next generation of cybersecurity leaders? What inspired you to co-create the Security Tinkerers, and how do you see this organization evolving to further support current and future cybersecurity practitioners? As someone who has authored a book, invested in startups, and now leads AKA Identity, how do you manage to balance these diverse roles, and what drives your passion for problem-solving across different domains?

Can you share a bit about your career path and what led you to your current role as Chief Brand Officer at CP Skin Health Group? What experiences have been most pivotal in shaping your approach to brand leadership? How would you describe your leadership style? What principles guide you when making decisions that impact the direction of the brands you oversee? Since Colgate-Palmolive's acquisition of EltaMD and PCA Skin, what have been the key strategies in transforming these brands into global leaders in the skin health industry? How do you maintain the balance between scientific innovation and brand prestige? The skincare industry is highly competitive, especially in the premium segment. What innovations are you most excited about that are poised to set EltaMD and PCA Skin apart in the market? Can you share any upcoming products or technologies that reflect this innovation? Digital channels have become crucial for reaching consumers in the CPG space. How is CP Skin Health Group integrating digital marketing, e-commerce, and data analytics to enhance the consumer experience and drive growth? Are there any particular digital strategies that have been particularly successful and what are you mosted excited for the future of CP Skin Health Group?