The CPG View

Given your experience in shaping the online future of CPG and FMCG, could you share some key strategies or insights on how CPG companies can successfully navigate the ever-evolving digital landscape, especially in the context of e-commerce, direct-to-consumer models, and retail media?Having held roles in various countries and grown businesses globally, what unique challenges and opportunities have you encountered in different markets? How do you approach adapting CPG strategies to diverse consumer behaviors and market dynamics across countries? In the realm of new Shopper & Consumer Experiences, could you highlight a specific initiative or innovation that you've been involved in, either at Colgate Palmolive or Bimbo Bakeries, which significantly impacted customer engagement and satisfaction? How do you foster a culture of innovation within a large CPG organization?You've successfully grown businesses from $0 to $500M+ twice. What are some key principles or leadership strategies you believe contributed to this remarkable achievement? How do you balance the responsibilities of a P&L role with the need for continuous innovation and adaptation in the fast-paced CPG industry? 

You've had an incredibly diverse career. Can you share how those experiences shaped your entrepreneurial journey and brought you to where you are today with Retention.com and RB2B? What excites you the most about the work you’re doing now with Retention.com and RB2B? Is there a particular opportunity that you’re especially passionate about? What was your secret to building such a lean, high-growth, and profitable business, and what advice do you have for other entrepreneurs looking to bootstrap their ventures? You’ve been documenting your journey with the “Billion Dollar Challenge” series. What inspired you to share this process so transparently, and how do you think building in public impacts your brand, your team, and your audience? The landscape of digital identity is rapidly evolving, especially with the move toward a cookie-free world. How do you see Retention.com and RB2B shaping the future of identity-driven solutions, and where do you see the greatest opportunities in SaaS over the next few years?

You've spent a significant part of your career at the forefront of new-age marketing, especially in digital and e-commerce. What major shifts in digital commerce do you anticipate in the CPG industry over the next few years? As the Global Digital Commerce Director what are the key strategies you're focusing on to enhance consumer penetration and increase e-commerce conversion rates? With your extensive experience across multiple global markets, what are some of the most important factors to consider when building digital strategies that work across diverse regions? How do you balance local relevance with global scale? You’ve mentioned the importance of agile cross-functional teams in driving business outcomes. How do you foster collaboration between different teams, such as marketing, e-commerce, and product development, to ensure alignment in your digital commerce strategies? What excites you most about the future of digital commerce in the CPG sector? Are there any emerging technologies or trends that you believe will have a significant impact on how consumers shop and engage with brands online?"  

Can you walk us through your career journey and share the pivotal moments that led you to become the Head of Ad Sales at DG Media Network?You’ve mentioned that you get energy from working with brilliant people and cultivating partnerships. Can you share an example of a collaboration that inspired or energized you recently?Designing go-to-market strategies is a key focus for you. What’s a recent strategy you’ve developed that you’re particularly proud of, and what impact did it have?DG Media Network is driving innovation in retail media. What excites you most about the future of your team’s work and the opportunities for the brands you partner with?What advice would you give to someone aspiring to lead ad sales in a fast-paced environment like retail media? And how do you see the role of marketing and ad sales evolving in the next five years?

Macy’s and Bloomingdale’s have built a strong legacy as shopping destinations. How does Macy’s Media Network leverage this deep customer connection to create personalized and inspiring content that enhances brand storytelling? How has your previous experiences shaped your vision for driving revenue growth and expanding the media network at Macy’s? As the retail media landscape becomes increasingly competitive, what strategies will you focus on to ensure that Macy’s Media Network remains a premier platform for advertisers across diverse categories like beauty, fashion, and home? What excites you most about the future of retail media, and how do you see Macy's Media Network evolving to meet the changing needs of advertisers and consumers? 

As the Director of DTC, Martech, and Digital Compliance at OLLY PBC, how do you balance strategic vision with technical execution to create seamless and impactful digital customer experiences?   With your expertise in replatforming and managing diverse eCommerce platforms like Shopify Plus and Salesforce Commerce Cloud, what key challenges do you see businesses face, and how do you approach solving them?   Digital compliance is increasingly important in today’s landscape. How do you ensure that regulatory requirements are met without compromising innovation and user experience? You’ve honed a broad skill set across digital marketing, SEO, and analytics. Which of these strengths do you think is most critical for driving success in the eCommerce space today, and why?   Looking to the future, what excites you most about the intersection of technology and marketing, and how do you see your role evolving in shaping the next wave of eCommerce innovation?

What has been the most exciting or rewarding aspect of leading the acceleration of AI in marketing, and how do you see it reshaping the future of connected commerce?   What key experiences or lessons have been most pivotal in shaping your approach to digital strategy and performance marketing?   Being named a P2Pi 40 under 40 leader is a significant achievement. How has this recognition influenced your professional journey, and what does it mean for your leadership in the rapidly evolving digital landscape?   As someone who balances revenue accountability with a customer-centric approach, how do you ensure that your digital strategies remain aligned with both business goals and consumer needs in a constantly changing market?   Looking ahead, what are you most excited about in terms of digital strategy? How do you anticipate these technologies evolving, and what new opportunities do you see for brands to connect with the modern, digitally-first consumer?

Can you walk us through your career journey and share a pivotal moment that defined your leadership approach? You’re passionate about fostering high-performing teams. What principles or practices do you prioritize to build a culture of empowerment and innovation? As an omnichannel leader, what strategies have you found most effective for creating seamless consumer experiences across platforms?  What are you most excited about within the digital space, and how do you see it reshaping the food and beverage industry?  With your endless curiosity and focus on staying ahead of industry trends, what are some emerging consumer behaviors or technologies you believe will drive the next wave of transformation in food and beverage?

Could you share the story of how you got started in your career and what inspired you to pursue a path in eCommerce?   With your focus on continuously driving business results, what have been some of the key levers or strategies you’ve implemented to consistently improve eCommerce performance in the competitive CPG landscape?  What are the key differences in developing an eCommerce strategy for a global market versus regional or local markets, and how are you approaching this balance at Congo Brands?  How do you foster collaboration between your eCommerce teams and other departments, like marketing and supply chain, to ensure seamless execution of digital initiatives?  What excites you the most about the future of eCommerce in the CPG industry, and how do you see new technologies and consumer trends shaping the way brands will engage with customers in the coming years?

What inspired the founding of Simple Modern in Oklahoma, and how has the company evolved since its establishment in 2015? Could you share some insights into the unique styles and designs that set Simple Modern products apart in the market?In what ways do you believe e-commerce can continue to evolve and innovate to better serve customers and communities in the future?  Can you tell us more about Simple Modern's commitment to giving back to communities worldwide through its profits?What role does innovation play in the ongoing success and growth of Simple Modern as a leading brand in the drinkware and consumer goods industry? Can you discuss any upcoming initiatives or projects that Simple Modern has planned to further its impact on communities or expand its product line?