Beauty, Data, and Disruption: Mastering eCommerce Growth in a Changing Industry

What are some of the most significant trends you've observed in the ecommerce beauty space over the past few years, and how do you see these trends shaping the industry in the near future?

 

 As someone who has driven both digital and omnichannel growth across various brands, what role do data analytics & tech play in shaping effective eCommerce strategies in beauty, and how should companies approach innovation in these areas?

 

With your current focus on DTC fulfillment and marketplace expansion, what are some common operational hurdles beauty brands encounter in scaling their marketplace presence? How can companies like Pattern, as a marketplace accelerator, help overcome these challenges?

 

With the growing emphasis on personalized shopping experiences, what technologies or innovations do you think are making the biggest impact on how beauty products are marketed and sold online?