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The CPG View

Latest episodes

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Jun 25, 2024 • 29min

Transformative Leadership: Cultivating Excellence at High Point University (Nido R. Qubein, President at High Point University)

Dr. Qubein, your journey from arriving in the United States with limited English and only $50 to becoming an internationally recognized leader is truly remarkable. Could you share some pivotal moments or decisions that contributed to your success? Dr. Qubein, under your leadership, as President, High Point University has experienced remarkable growth and transformation. Can you elaborate on the strategic vision you've pursued to achieve these significant accomplishments and how do you balance the drive for continuous improvement with taking time to appreciate milestones and successes? Could you share more about the President’s Seminar on Life Skills and the In-Residence program at High Point University? How do these initiatives enhance the educational experience for students and prepare them for success in both their academic pursuits and future careers? High Point University has undergone substantial growth and development during your presidency, including the establishment of new academic schools and record-breaking enrollment numbers. How do you believe the university's unique approach to education, campus culture, and community engagement sets it apart from other institutions? As a leader who emphasizes intentional leadership and innovation, what advice do you have for aspiring leaders in academia or other industries who aim to drive significant positive change in their organizations? What has been the most unexpected or surprising lesson you've learned during your tenure as President of High Point University, and how has it influenced your approach to leadership?
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Jun 11, 2024 • 29min

Navigating Career Transitions with Tim Johns: Insights on Leadership and Coaching (Tim Johns, Helping High Achievers, Executive Coaching and Change Management at Three Piece Life)

Can you share more about your journey from a career in CPG to becoming a renowned career coach and consultant?   What inspired you to develop the ThreePieceLife online coaching course, and how does it help individuals navigate their career and life transitions?   In your experience, what are some common challenges people face when seeking balance in their work and personal lives, and how does your coaching approach address these challenges?   Could you elaborate on the concept of "making complex things simple" and "humanizing issues" in the context of your coaching philosophy?   How do you incorporate your 35 years of experience as a business leader and executive coach into the ThreePieceLife program to empower individuals on their journey of self-discovery and personal growth?    
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Jun 11, 2024 • 20min

The Backbone of Connected Commerce: How VTEX Drives Digital Transformation Part Two (Daniela Jurado, Executive VP, North America at VTEX)

Recently all the main analysts have pointed VTEX as one of the main leaders in B2C and B2B. Can you explain the main reasons that have positioned you so well?  In your previous question, you mentioned the architecture focus and how this influences how your customers evaluate your support. Can you explain more about that?   Which would you say is VTEX's sweet spot?  Recently you guys holded VTEX DAY with around 23,00 participants there. Can you tell us what this is about and also what were the main takeaways from it?  You mentioned an US delegation coming this year to VTEX DAY. Please share some of those names and projects you are implementing in North America. 
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Jun 6, 2024 • 26min

The Backbone of Connected Commerce: How VTEX Drives Digital Transformation (Daniela Jurado, Executive VP, North America at VTEX)

VTEX is known for its agility in helping businesses adapt to evolving market demands. Can you share some examples of how VTEX has enabled companies to quickly pivot their digital commerce strategies to meet changing customer needs? Multi-channel commerce is becoming increasingly important in today's digital landscape. How does VTEX empower businesses to seamlessly integrate and manage commerce experiences across various channels and touchpoints? VTEX's headless architecture is a key feature that enables businesses to create content-rich shopping experiences. Can you explain how this architecture works and provide examples of how businesses have leveraged it to enhance their online presence? Speed to market is crucial in the fast-paced world of e-commerce. How does VTEX streamline the implementation process for businesses, and what are some strategies companies can use to maximize the efficiency of their digital commerce initiatives with VTEX? Can you share any success stories or case studies that showcase the tangible results businesses have achieved by partnering with VTEX? How have these companies leveraged VTEX's platform to drive growth, increase sales, or improve customer satisfaction?
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May 30, 2024 • 25min

Pioneering the Future of CPG Data (Liz Buchanan, President, North America at NielsenIQ)

As the President of NielsenIQ, what strategic initiatives or high-impact projects are you currently spearheading to further advance the company's position in the market and address industry challenges? In your role at NielsenIQ, how do you see the future of data analytics and customer servicing evolving, and what role do you envision NielsenIQ playing in shaping that future? Can you share insights into how your role as the leader of Customer Success and Platform Transformation at NielsenIQ, particularly overseeing customer-facing servicing teams and the global rollout of the self-serve analytics platform, Connect, across 85 countries, has set you up for success in your new role?   4.) How does NielsenIQ leverage its extensive database of consumer buying behavior to offer clients the most comprehensive understanding of shopper and market trends, enabling them to make informed decisions about their strategies?
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May 23, 2024 • 18min

The Future of Media, Ads and Commerce (Andrew Lipsman, Independent Analyst & Consultant at Media, Ads + Commerce)

Andrew Lipsman, Independent Analyst & Consultant at Media, Ads + Commerce, discusses how creators are shaping the future of media, ads, and commerce. Topics include the Creator Era, successful creator traits, challenges faced by creators, and the impact on traditional media and marketing channels.
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May 16, 2024 • 27min

Retail Renaissance: Navigating the Digital Era (Lee Dunbar, SVP, Head of Retail Media at Starcom)

Can you share some insights into how the evolution of eCommerce has impacted the strategies and approaches in shopper marketing, particularly within the CPG/FMCG sector? Given the proliferation of digital advertising channels, including retail media, how does your agency approach crafting effective campaigns that resonate with consumers in an omnichannel retail landscape? With your extensive experience in media planning, could you elaborate on the role of data and technology in informing decision-making processes, especially in the realm of retail media? In an era where media consumption habits are constantly evolving, how do you ensure your team stays ahead of the curve in terms of media training and adaptation to emerging trends in advertising and retail media?
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May 9, 2024 • 21min

Strategy in Motion: Navigating the Marketing Landscape (Graham Robertson, Founder and CMO at Beloved Brands)

Can you share a specific example from your experience at J&J, Coke, or General Mills where applying strategic thinking led to a notable success in brand positioning or marketing execution? Your marketing training emphasizes fundamentals like strategic thinking and brand analytics. How do you adapt these fundamentals to the evolving landscape of digital marketing and changing consumer behaviors? In your book "Beloved Brands," you discuss building brands that consumers love. Can you elaborate on a case study or practical advice from the book that our listeners, particularly those in the CPG industry, could apply to enhance their brand building efforts? Given your extensive experience in leading marketing teams for iconic brands, could you share a challenging situation you encountered and how you navigated it to ensure the team produced exceptional work that drove business growth?
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May 2, 2024 • 25min

Charting the Omni-Channel Future: Insights from a CPG Leader (Sam Martz, Head of NA CHC Ecommerce at Sanofi)

E-commerce Evolution in CPG: In your experience with major brands like Reckitt and Coca-Cola, how have you seen e-commerce strategies evolve in the CPG industry over the years, especially in the context of health and wellness products? Could you share insights on how these strategies differed from traditional retail approaches? Digital Marketing Innovations: Throughout your career, you've been at the forefront of digital marketing and campaign strategies. What are some of the most innovative digital marketing tactics you've implemented, and how have they transformed the way CPG brands engage with their consumers online? Cross-Functional Leadership: Leading a team of cross-functional members requires a unique blend of skills. Can you discuss how you've fostered collaboration and innovation within your teams, and how this has impacted business growth and digital transformation in the companies you've worked with? Future Trends and Challenges: Looking ahead, what do you see as the next big trend or challenge in e-commerce for the CPG sector? How should companies prepare to adapt to these changes, particularly in the context of health and personal care products? 
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Apr 26, 2024 • 25min

Embracing New Opportunities: A Journey in E-commerce Success (Darren Silverman, Senior Vice President eCommerce & Insights at Petmate)

Given your role as an early adopter in the eCommerce channel and your focus on staying ahead of emerging trends, can you share a specific instance where your willingness to embrace new opportunities had a significant impact on advancing your organization within the consumer goods landscape? Could you elaborate on how your commitment to ongoing learning influences your leadership style? Additionally, how do you instill a culture of continuous growth within your team, ensuring they stay updated on the latest industry trends and advancements?  Having held significant consumer goods retail channel sales leadership roles, how do you balance the traditional retail channel strategies with the demands and innovations of the eCommerce space? Can you share insights on effectively navigating and integrating these two distinct aspects of the consumer goods industry? As a lifelong learner, how do you ensure that you and your team stay updated on the latest industry trends and advancements? Are there specific learning methodologies or resources you find particularly valuable in staying informed and enhancing your skillset within the dynamic field of consumer goods?

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