The CPG View Retail Media Reinvented: Walmart Connect's Strategy for Building, Scaling, and Omnichannel Impact (Ryan Mayward, SVP, Sales at Walmart Connect)
Ryan, you've had an impressive career journey from NBCUniversal to Amazon, Instacart, and now Walmart Connect. What are some of the key lessons you've learned along the way, and how have they shaped your approach to leadership and sales strategy?
You’ve mentioned that Walmart Connect is at an exciting phase of growth with a lot of building and scaling to do. Can you share your vision for Walmart Connect over the next few years and how you plan to navigate and drive this rapid expansion?
One of the aspects you're focusing on is omni activation, combining in-store and online marketing efforts. How do you envision this strategy evolving, and what unique advantages does Walmart have in executing this seamlessly?
You’ve been pleasantly surprised by Walmart’s tech capabilities, comparing it to top Silicon Valley companies. Can you elaborate on how this technological strength is being leveraged to enhance Walmart Connect’s offerings and overall customer experience?
Retail media is growing significantly even as other advertising segments face challenges. What do you think are the driving factors behind this growth, and how can brands best position themselves to capitalize on the opportunities within retail media?