With experience spanning e-commerce, digital, key accounts, retail marketing, shopper marketing, indirect trade, and cross-functional projectsacross different geographies, how do you approach adapting your skills and strategies when moving between such diverse roles within the CPG industry?   Having led diverse teams of managers, what leadership principles have you found most effective in fostering collaboration and driving high performancewithin your teams? Can you share a specific challenge you faced as a leader and the strategies you employed to overcome it?   Your background highlights excellence in execution. Can you share a project or initiative where your focus on execution played a pivotal role in achieving outstanding results for a CPG brand? What were the key factors that contributed to the success of that particular execution?   Having worked in different geographies and countries, how do you leverage your global experience to develop and implement effective strategies in the ever-changing CPG landscape? Can you provide insights into the importance of understanding local nuances while maintaining a global perspective in the industry?

Reflecting on your time at The Citadel, how do you believe the institution's emphasis on discipline and honor has influenced your leadership style and decision-making throughout your military career? What were some of the key leadership challenges you encountered while commanding 1st Tank Battalion and how have these experiences shaped your leadership approach and growth as a military leader? As a graduate of The Citadel, how do you perceive the institution's role in shaping future leaders,  particularly in instilling values such as discipline, integrity, and service?  Don't want to restrict this to just the military – our young Alumni are in high demand and I have some theories why Considering our shared alma mater at The Citadel, how do you assess the institution's adaptation or consistency in upholding its values and training methods over the years, and how has this impacted the development of military leaders?  I will focus my response on the character crisis in this country and how The Citadel develops character as the cure. Your Book: Marine Maxims: Turning Leadership Principles into Practice (Scarlet & Gold Professional Library) .   Could you share what inspired you to publish a book and how did it come about? Your book has 50 lessons about turning principles into practice, any of those resonate within the Corps of cadets?

Could you share with us some of the key insights into the evolving landscape of supply chain recruitment and the challenges that companies face today when it comes to hiring the right talent? A large portion of our works within CPG and they are keen on staying competitive in a rapidly changing market. How can they leverage innovative recruitment strategies and talent acquisition methods, especially in the supply chain sector, to gain a competitive edge and address the unique challenges they face? The CPG industry often deals with complex and diverse supply chain networks. Could you share insights into how companies can ensure diversity, equity, and inclusion within their supply chain teams, and how this can positively impact their business outcomes in the consumer goods sector? Building CS Recruiting from the ground up and scaling it to a ~40-person team is an impressive achievement. Could you walk us through the strategies you implemented to foster sustainable growth and offer advice for aspiring entrepreneurs looking to achieve similar success? ⁠You recently emphasized⁠ in a social post the importance of viewing a group of people working together as a team rather than a family. Can you share some specific strategies or experiences from CS Recruiting that have helped foster a strong sense of teamwork among your employees? You made a compelling point in your ⁠recent post⁠ about DEIB (Diversity, Equity, Inclusion, and Belonging) being not just a moral imperative but also a smart business strategy. Could you elaborate on how organizations can effectively incorporate diversity, inclusion, and belonging into their business practices to benefit both their employees and their bottom line?

Your journey from studying physics and doing software development to becoming CEO of Grocery TV is quite unique. How have these diverse experiences influenced your leadership style and strategic decision-making at Grocery TV? Grocery TV has seen significant growth by focusing on digital in-store media in key areas of grocery stores. Can you elaborate on how this focus has driven your success and what future strategies you have planned for expanding this platform? You’ve mentioned the increasing importance of place-based retail inventory for advertisers, especially in the context of the grocery shopping mindset. How do you see this trend evolving, and what impact do you think it will have on retail and advertising industries? You highlighted some standout place-based media campaigns, like the Land O’Lakes cheese advertisement. What do you think makes a place-based media campaign truly effective and memorable, and how does Grocery TV contribute to creating such impactful campaigns?

You've been recognized as a leader in Digital, with accolades like being part of The Lead Top 60 in Digital U.S. and receiving nominations from DRUM & Glossy. How do you believe your experiences and expertise have contributed to shaping the digital landscape within the Consumer Packaged Goods (CPG) industry, and what trends do you foresee shaping the future of digital strategies for CPG brands? Your career has seen a shift from data for insight to data for growth, driving enterprise-wide impact. Can you share a specific example of how leveraging consumer data strategically led to a significant business growth or transformation, and what key lessons did you extract from that experience? With your expertise spanning various digital realms, including DTC, Marketplace, and Social Selling initiatives, how do you stay ahead of emerging trends and technologies in these areas?  Can you provide insights into how your forward-thinking approach has contributed to staying competitive and innovative within the ever-evolving digital landscape? With your extensive expertise across DTC, Marketplace, Omnichannel, and Social Selling initiatives, how do you navigate the unique challenges and opportunities presented by each channel within the CPG space? Can you share insights into developing a cohesive strategy that leverages the strengths of these different channels to maximize overall brand impact?

Innovation in eCommerce and Digital Marketing: In your experience, what have been the most significant changes in the landscape of eCommerce and digital marketing in recent years, and how have you adapted these changes at Rocketbook to maintain a competitive edge?        Leadership in Organizational Change: You’ve emphasized the importance of people leadership and organizational effectiveness in your career. Could you share an instance where your leadership significantly impacted organizational change, particularly in embracing digital transformation?     Strategy Behind Rocketbook’s Success: As the General Manager at Rocketbook, you’ve been responsible for growing a new category with smart reusable notebook innovation. Can you elaborate on the strategies you implemented to make Rocketbook a global household brand, particularly in merging the physical and digital writing experience? Future Trends and Predictions: Looking forward, what emerging trends do you foresee in eCommerce and digital marketing, and how is Rocketbook preparing to adapt to these future changes? Additionally, how do you envision the role of women leaders evolving in this space?

Jeffrey Bustos from IAB and Vin Lay from Albertsons Media Collective discuss data revolutionizing CPG companies' approach to retail media. They delve into data-driven strategies, measurement transparency for Albertsons Media Collective, challenges in getting other Retail Media Networks to adopt standards, and emerging trends in CPG advertising like data clean rooms and blockchain technology.

With the rebranding to Shipt Media™ and the introduction of new media assets and analytics, what are the key changes brands like Kraft Heinz, Unilever, and Target can expect? How will these changes enhance their advertising and customer engagement strategies? What are you hearing from brands when you engage with them on the platform? What are some of the key things they’re looking for when considering how to invest their dollars?   Shipt Media has doubled its ad products in the market over the past year. Could you elaborate on some of these new ad products and how they are tailored to meet the evolving needs of your partners? The partnership with Criteo is highlighted as a significant step towards standardized analytics. Can you discuss how this collaboration has expanded campaign performance insights for your brand partners and what this means for the future of retail media analytics? Shipt boasts a uniquely loyal audience that spends significantly more annually compared to the average omnichannel shopper. What strategies have been most effective in building this loyalty, and how does Shipt Media plan to leverage this to provide value for both customers and brands?

CPG Transformation through Shopper Insights: In your current role as Global Director of Shopper & Channel Insights at Coca-Cola, you're at the intersection of consumer behavior and retail strategy. Could you share an example where your insights have led to a game-changing strategy in the CPG industry? Brand Localization in CPG: You've had the unique opportunity to manage both global and local brands across different continents. How do you adapt global CPG brands like Fanta, Sprite, and Schweppes to local markets, and what challenges have you encountered? Innovation in CPG: With your certifications as an Innovation Ignitor Black Belt and a Well-Being Champion, how do you bring innovative thinking into the CPG space? Can you share an instance where this led to a breakthrough in product development or marketing? AI applications in CPG: would love to touch base here on how we should be looking at AI application in the insights field and the importance of using the right language/setting the right expectations from design to implementation

    Digital Transition & Target Partnership:  Your recent venture with Flywheel Digital on Target.com seems to be a pioneering effort in offering a comprehensive suite of full-service digital offerings. Can you share the journey behind this initiative and how it’s set to redefine the digital marketplace for brands?           SOV Measurement & Optimization:      In the context of Share of Voice (SOV) Measurement and Search Optimization mentioned in your post, could you explain how these elements intertwine to boost a brand’s performance on digital retail platforms like Target.com? Walmart’s Omni 5.0 Specifications:      You highlighted Walmart’s new Omni 5.0 specifications and its impact on content quality scores. Could you shed some light on the key changes under these specifications, and how brands can adeptly navigate them to maintain a competitive edge? Retail Enablement Strategy: With your mention of Corey Hammond, VP of Retail Enablement, it seems there’s a substantial emphasis on retail enablement strategies. Can you elaborate on the principles of retail enablement and how it’s evolving in the digital landscape, especially in the context of Flywheel Digital’s approach?