Cracking the Oreo Code: Navigating the Digital Frontier of CPG (Francesca Hahn, VP eCommerce & DTC, Mondelez International)

In the CPG industry, how have you seen the approaches and strategies for engaging consumers online differ from those used in traditional retail channels, and what lessons can CPG brands learn from these differences to optimize their online presence?

As the digital landscape continues to evolve, what emerging trends or technologies do you believe will have the most significant impact on the CPG industry, and how are you preparing your teams at Mondelez International to adapt and thrive in this changing environment?

With the growing popularity of online grocery shopping and delivery services like Instacart, how do you see the relationship between CPG brands and these platforms evolving in the coming years? What opportunities are there for CPG brands to collaborate with platforms like Instacart to enhance the customer experience and drive sales?

In your role as Executive Sponsor of the US Women's Sales Leadership Network at Mondelez, what initiatives or strategies specific to the CPG industry have you found to be most effective in promoting diversity and inclusion, and in supporting the career growth of women within the organization?

The digital shelf plays a crucial role in the CPG industry's online presence. How do you ensure that Mondelez International's brands are effectively leveraging the digital shelf to engage consumers, increase conversion rates, and maintain a competitive edge in the dynamic online CPG market?