Scaling Prestige & Innovation in Skin Health: A CPG Leader's Journey (Echo Sandburg: Chief Brand Officer, CP Skin Health Group US)

Can you share a bit about your career path and what led you to your current role as Chief Brand Officer at CP Skin Health Group? What experiences have been most pivotal in shaping your approach to brand leadership?

How would you describe your leadership style? What principles guide you when making decisions that impact the direction of the brands you oversee?

Since Colgate-Palmolive's acquisition of EltaMD and PCA Skin, what have been the key strategies in transforming these brands into global leaders in the skin health industry? How do you maintain the balance between scientific innovation and brand prestige?

The skincare industry is highly competitive, especially in the premium segment. What innovations are you most excited about that are poised to set EltaMD and PCA Skin apart in the market? Can you share any upcoming products or technologies that reflect this innovation?

Digital channels have become crucial for reaching consumers in the CPG space. How is CP Skin Health Group integrating digital marketing, e-commerce, and data analytics to enhance the consumer experience and drive growth? Are there any particular digital strategies that have been particularly successful and what are you mosted excited for the future of CP Skin Health Group?