Impact of Retail Media on Brand Reach and Consumer Engagement

Retail media networks are rapidly expanding, offering brands new avenues to reach consumers, particularly in the fast-evolving landscape of in-store advertising. The podcast highlights how retail media presents a unique opportunity for brands, especially CPG brands, to connect with consumers in a prime environment where they are receptive to advertising. With the decline of linear TV viewership and the increasing importance of proximity to the point of purchase, in-store media emerges as a key channel for enhancing both mental and physical availability of brands.