“How Brands Grow” with in-store advertising
The WARC Podcast
00:00
Evolving Role of Retail Media Networks in Upfront TV Negotiations
Exploring the impact of RMNs on upfront TV deals, highlighting upper funnel formats, and potential storefront opportunities for major media purchases. Emphasis on balancing reach, quality, and performance in retail media advertising with creative relevance for optimal results.
Play episode from 16:15
Transcript
