Episode 103: Andrew Lipsman on retail media trends, Walmart, and more
Marketecture: Get Smart. Fast.
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Revolutionizing In-Store Advertising: From Consumer Experience to Retail Media Trends
This chapter explores the evolution of in-store advertising, focusing on the rise of short-form video content akin to TikTok ads. It highlights the challenges U.S. retailers face in effectively utilizing in-store screens, as well as the need to balance consumer experience with advertising strategies.
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