
Episode 103: Andrew Lipsman on retail media trends, Walmart, and more
Marketecture: Get Smart. Fast.
Exploring Performance-Driven Ad Campaigns and Retail Media Optimization
This chapter explores performance-driven advertising strategies, emphasizing the use of full-screen interstitial ads in mobile gaming. It also discusses innovations in retail media inventory optimization through machine learning, featuring insights from key industry players like Lumen and Maloco.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.