Episode 103: Andrew Lipsman on retail media trends, Walmart, and more
Marketecture: Get Smart. Fast.
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Exploring Performance-Driven Ad Campaigns and Retail Media Optimization
This chapter explores performance-driven advertising strategies, emphasizing the use of full-screen interstitial ads in mobile gaming. It also discusses innovations in retail media inventory optimization through machine learning, featuring insights from key industry players like Lumen and Maloco.
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