Marketecture: Get Smart. Fast. Nada Bradury explains AD-ID. How it works, and why you should care.
Jan 13, 2025
Nada Bradbury, CEO of Ad-ID, shares her expertise on the essential role of universal identifiers in advertising. She discusses how Ad-ID streamlines tracking and enhances accountability, acting like a UPC code for ads. The conversation dives into the challenges of integration, particularly with legacy systems, and the importance of collaboration among agencies. Nada also highlights Ad-ID's significance for talent payment tracking and the ongoing push for transparency in the notoriously complex advertising ecosystem.
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AD-ID as Universal Ad Code
- AD-ID acts like a universal UPC code for ad creatives, encoding key metadata like brand and format.
- This standardization supports ad management and tracking as ads move through ecosystems.
Use AD-ID Creation Tools
- Use AD-ID's flexible creation methods: API, UI, or spreadsheets.
- Prepopulate metadata fields to simplify registering your ad creatives and ensure accurate data.
AdID Propagation Is Essential
- Creating an AdID is only the first step; it must be propagated via watermarks or tags in the ad ecosystem.
- Proper propagation ensures effective frequency capping and ad tracking across platforms.