Marketecture: Get Smart. Fast.

Nada Bradury explains AD-ID. How it works, and why you should care.

Jan 13, 2025

Nada Bradbury, CEO of Ad-ID, shares her expertise on the essential role of universal identifiers in advertising. She discusses how Ad-ID streamlines tracking and enhances accountability, acting like a UPC code for ads. The conversation dives into the challenges of integration, particularly with legacy systems, and the importance of collaboration among agencies. Nada also highlights Ad-ID's significance for talent payment tracking and the ongoing push for transparency in the notoriously complex advertising ecosystem.

20:57

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Nada Bradbury

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Quick takeaways

Ad-ID provides a universal identifier for ad creatives that enhances tracking, management, and transparency across the advertising ecosystem.

Despite significant adoption by major companies, challenges persist in ensuring full compliance and integration of Ad-ID across all platforms and systems.

Deep dives

Understanding AdID's Role in Advertising

AdID serves as a universal identifier for ad creatives, akin to a UPC code for products, providing essential information about each ad as it moves through the advertising ecosystem. This identifier enables tracking of various ad components, such as brand, product, format, and length, ensuring efficient ad management and frequency tracking across platforms. Originally established by two nonprofit organizations, AdID aims to enhance transparency and accountability in the advertising industry, particularly as the landscape shifts toward cross-platform and convergent advertising. With a small team, AdID supports over 80% of Fortune 500 companies, operating as a vital yet often overlooked element within the advertising world.

Intro

2min

Understanding Ad-ID in Advertising

5min

Navigating VAST and ASIF: Standards in Advertising Technology

2min

Navigating Ad ID Integration in Advertising

9min

Rapid Insights on Ad-ID: Challenges and Industry Dynamics

3min

AD-ID is owned by two non-profits organizations and provides a universal identifier for advertising creatives, akin to a UPC code for ads, enabling standardized tracking and management throughout the advertising ecosystem. Used by over 80% of Fortune 500 companies, AD-ID's system supports transparency, accountability, and cross-platform measurement by encoding essential metadata like brand, product, and format. The platform offers flexible creation methods, including APIs and spreadsheets, and charges based on usage volume to encourage widespread adoption. Despite its utility, challenges remain in achieving full ecosystem compliance, especially with large platforms and ensuring integration into legacy systems. AD-ID also plays a critical role in talent payment tracking through agreements with organizations like SAG-AFTRA, emphasizing its significance in both operational and creative aspects of the advertising industry.

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Marketecture: Get Smart. Fast.

Nada Bradury explains AD-ID. How it works, and why you should care.

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Understanding AdID's Role in Advertising

The Lifecycle and Creation of an AdID

Challenges and Acceptance of AdID in the Market

Remember Everything You Learn from Podcasts