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2min chapter
Nada Bradury explains AD-ID. How it works, and why you should care.
Marketecture: Get Smart. Fast.
Navigating VAST and ASIF: Standards in Advertising Technology
This chapter explores the intricacies of the VAST framework, focusing on the importance of ad IDs and their integration in both new and existing versions. It emphasizes the necessity for a standardized ad registry to meet global advertising needs and highlights collaborative efforts among stakeholders for enhanced engagement with ad creatives.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode