Nada Bradury explains AD-ID. How it works, and why you should care.
Marketecture: Get Smart. Fast.
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Understanding Ad-ID in Advertising
This chapter examines Ad-ID, a universal identifier for ad creatives, detailing its importance in the advertising ecosystem for tracking and management. It covers the processes involved in creating and managing Ad-IDs, the necessity for collaboration among agencies and publishers, and the goal of transparency in ad distribution.
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