Marketecture: Get Smart. Fast. cover image

Nada Bradury explains AD-ID. How it works, and why you should care.

Marketecture: Get Smart. Fast.

CHAPTER

Understanding Ad-ID in Advertising

This chapter examines Ad-ID, a universal identifier for ad creatives, detailing its importance in the advertising ecosystem for tracking and management. It covers the processes involved in creating and managing Ad-IDs, the necessity for collaboration among agencies and publishers, and the goal of transparency in ad distribution.

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