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Nada Bradbury

CEO of Ad-ID, a non-profit organization providing universal identifiers for advertising creatives, enhancing transparency and accountability in the advertising ecosystem.

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Jan 13, 2025 • 21min

Nada Bradury explains AD-ID. How it works, and why you should care.

Nada Bradbury, CEO of Ad-ID, shares her expertise on the essential role of universal identifiers in advertising. She discusses how Ad-ID streamlines tracking and enhances accountability, acting like a UPC code for ads. The conversation dives into the challenges of integration, particularly with legacy systems, and the importance of collaboration among agencies. Nada also highlights Ad-ID's significance for talent payment tracking and the ongoing push for transparency in the notoriously complex advertising ecosystem.