Marketecture: Get Smart. Fast. How KERV.ai is Powering Contextual Video and Shoppable Ads with AI
Apr 7, 2025
Gary Mittman, CEO of KERV.ai and an expert in AI-driven video analysis, dives into the transformative power of AI in contextual and shoppable ads. He shares how KERV.ai identifies key moments in video content for targeted ad placements, collaborating with major brands like Disney and Warner Brothers. The discussion highlights challenges in data transparency for publishers, the shift towards programmatic advertising, and innovative strategies that set KERV.ai apart from industry giants. This insight is a must-listen for anyone interested in the future of digital advertising!
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Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Harnessing AI for Contextual and Shoppable Advertising
01:35 • 2min
Exploring Dynamic Contextual Advertising and Publisher Challenges
03:40 • 1min
Revolutionizing Digital Ads with AI
05:05 • 7min
Lightning Round Insights on Contextual Advertising Challenges and Identity
11:39 • 3min