Marketecture: Get Smart. Fast. How KERV.ai is Powering Contextual Video and Shoppable Ads with AI
Apr 7, 2025
Gary Mittman, CEO of KERV.ai and an expert in AI-driven video analysis, dives into the transformative power of AI in contextual and shoppable ads. He shares how KERV.ai identifies key moments in video content for targeted ad placements, collaborating with major brands like Disney and Warner Brothers. The discussion highlights challenges in data transparency for publishers, the shift towards programmatic advertising, and innovative strategies that set KERV.ai apart from industry giants. This insight is a must-listen for anyone interested in the future of digital advertising!
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Shoppable Ads in Warner Brothers Shows
- KERV.ai analyzes video content to identify key moments and correlate them with product catalogs for shoppable ads.
- For example, Warner Brothers' shows were analyzed to insert relevant shoppable ad units dynamically.
AI Powers Video Analysis and Compliance
- KERV.ai's AI identifies objects in video content, correlates them to product catalogs, and dynamically creates ads.
- AI also helps automate ad compliance by analyzing ads for nudity and profanity, replacing manual processes.
Simplify Client Experience
- KERV.ai aims to minimize client workload by handling most of the processing and service delivery internally.
- Making the platform easy to use with full support is a key priority for the company.