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How KERV.ai is Powering Contextual Video and Shoppable Ads with AI

Marketecture: Get Smart. Fast.

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Exploring Dynamic Contextual Advertising and Publisher Challenges

This chapter explores the complexities of contextual advertising, focusing on how dynamic creatives can adapt to specific video content. It also addresses the challenges around data transparency for publishers and the shift from direct sales to programmatic advertising in the industry.

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