Marketecture: Get Smart. Fast. TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV
Apr 21, 2025
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TripleLift's Creative SSP Focus
- TripleLift evolved from a native exchange to the industry's only creative SSP, emphasizing creative as a performance differentiator.
- It enhances programmatic advertising via adaptive, contextualized ad experiences on publisher sites.
Brands Driving Creative Innovation
- Automotive brands approach TripleLift to innovate creatively for new launches and campaigns.
- Publishers and brands seek unique programmatic ad formats like squeeze backs to enhance monetization and user experience.
Use Existing Assets Creatively
- Provide clients with adaptive creative solutions using their existing assets like product images and logos.
- Use technology to analyze images and contextually integrate ads seamlessly into publisher pages for better engagement.