Marketecture: Get Smart. Fast.
TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV
Apr 21, 2025
17:52
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Quick takeaways
- TripleLift is transitioning to a creative supply-side platform, emphasizing innovative ad formats to enhance advertising performance and user engagement.
- The company is pioneering adaptive commerce solutions in retail media, optimizing strategies through real-time data integration and creative advertising experiences.
Deep dives
Transformation in Media Quality Assessment
Media verification and measurement are experiencing significant changes, particularly with the rise of performance advertising. Traditional methods are being disrupted by new approaches like Adelaide AU, which evaluates media quality by scoring placements based on their potential to capture audience attention before ad placements run. This innovative method acts like a credit score for media, providing advertisers with a clearer understanding of quality prior to investment. As a result, advertisers can make more informed decisions, removing uncertainties from their investment strategies.
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