Marketecture: Get Smart. Fast. cover image

TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV

Marketecture: Get Smart. Fast.

CHAPTER

Insights on Challenges and Competitive Edges

This chapter features a fast-paced lightning round discussing personal challenges with time and focus in a competitive business landscape. It highlights the importance of creativity as a unique strength and contrasts the speaker's company with industry titans like Google and Amazon, using the hummingbird as a metaphor for agility and impact.

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