TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV
Marketecture: Get Smart. Fast.
Innovating Retail Media: TripleLift and Amazon
This chapter explores TripleLift's innovative collaboration with Amazon in retail media, focusing on an adaptive commerce solution that optimizes product targeting through ASIN identifiers. It highlights significant improvements in engagement metrics, showcasing how this solution enhances the advertising experience for brands on the Amazon platform.
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